The Numbers Are In

The Nielsen ratings are in for last night’s debate. I’m confused by the list of stations aggregated which doesn’t include Fox News and MSNBC, both of which would add significantly to the final total.

If these overnight numbers stand, the ratings are well below other recent debates.

OK–I’m a little surprised. I thought for sure there would be a lot more interest considering all the buzz.



DMA Rank Market RTG Rank RTG SHR (000) 21 St. Louis 1 52.1 82.0 649 48 Memphis 2 49.5 67.0 330 26 Baltimore 3 47.1 66.0 515 9 Washington, DC (Hagrstwn) 4 44.6 68.0 1030 29 Nashville 5 44.0 66.0 424 46 Greensboro-H.Point-W.Salem 6 42.2 61.0 285 32 Columbus, OH 7 41.5 63.0 377 43 Norfolk-Portsmth-Newpt Nws 8 41.4 59.0 298 58 Richmond-Petersburg 9 40.3 55.0 211 18 Denver 10 39.7 65.0 586 24 Charlotte 11 39.3 54.0 426 7 Boston (Manchester) 12 39.3 58.0 944 22 Portland, OR 13 39.0 74.0 450 31 Kansas City 14 37.7 61.0 350 16 Miami-Ft. Lauderdale 15 37.2 52.0 573 38 West Palm Beach-Ft. Pierce 16 36.4 55.0 282 27 Raleigh-Durham (Fayetvlle) 17 36.2 54.0 377 51 Buffalo 18 36.1 54.0 230 25 Indianapolis 19 35.3 59.0 379 53 New Orleans 20 34.8 48 209 11 Detroit 21 34.3 55.0 661 59 Knoxville 22 34.3 51.0 185 61 Tulsa 23 34.1 55.0 178 45 Oklahoma City 24 34.0 55.0 231 40 Birmingham (Ann and Tusc) 25 33.5 48.0 245 52 Providence-New Bedford 26 33.5 50.0 211 15 Minneapolis-St. Paul 27 33.4 59.0 569 19 Orlando-Daytona Bch-Melbrn 28 33.4 52.0 479 62 Ft. Myers-Naples 29 33.3 51.0 164 28 San Diego 30 33.0 59.0 349 50 Louisville 31 33.0 48.0 218 17 Cleveland-Akron (Canton) 32 32.9 55.0 505 37 San Antonio 33 32.9 48.0 261 20 Sacramnto-Stkton-Modesto 34 32.7 55.0 454 4 Philadelphia 35 32.1 51.0 941 44 Albuquerque-Santa Fe 36 32.1 50.0 218 23 Pittsburgh 37 32.1 51.0 371 6 San Francisco-Oak-San Jose 38 32.0 62.0 779 13 Tampa-St. Pete (Sarasota) 39 31.7 49.0 569 49 Austin 40 31.6 52.0 201 36 Greenvll-Spart-Ashevll-And 41 31.5 46.0 265 64 Dayton 42 31.4 50.0 161 1 New York 43 31.3 48.0 2317 8 Atlanta 44 30.9 52.0 714 3 Chicago 45 30.7 51.0 1067 14 Seattle-Tacoma 46 30.3 58.0 541 30 Hartford & New Haven 47 30.2 45.0 306 47 Jacksonville 48 30.0 47.0 196 33 Salt Lake City 49 29.9 63.0 261 35 Milwaukee 50 29.2 49.0 262 34 Cincinnati 51 28.3 49.0 256 42 Las Vegas 52 27.9 46.0 196 5 Dallas-Ft. Worth 53 27.7 46.0 671 2 Los Angeles 54 26.4 50.0 1484 12 Phoenix (Prescott) 55 24.8 47.0 448 10 Houston* 56 0.0 0.0 0 Weighted Avg. of 55 markets* 33.2

6 Responses to “The Numbers Are In”

  1. I am Americana says:

    Thats what they get for running against WWE SmackDOWN!

  2. Geoff Fox says:

    Now that’s funny!

  3. Tom says:

    My guess is if a VP debate happens, those numbers will be off the wall.

  4. DAF says:

    Interesting that outside of DC-Baltimore, 6 of the top 10 were Southern(ish) markets. (St. Louis and Columbus were in there, as battleground cities.)

    Look how far down the Hartford-NH market was…

    Would love to hear hypotheses on that. I do know that on the West Coast, the 6pm local start absolutely has an impact. People are just leaving work. Wonder if the radio ratings for the debate are higher out West b/c of drive time.

    Who played football? Do those numbers impact?

  5. meredith says:

    I heard of many people, especially out on the West Coast where the debate started smack in the middle of Happy Hour, who watched the debate in bars, or at debate-watching house party gatherings.

    The effect of this on overall ratings probably can never be quantified, but I think it’s interesting to consider in light of the numbers. People were watching.

  6. meredith says:

    Oh, and p.s. don’t forget the huge chunk of people who listened to the debate on the radio. I’d be curious to see what NPR’s ratings were for that time period, as well.

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