My Least Favorite TV Commercial

It’s not just that the jokes aren’t funny (they’re not), it’s that every single piece of this pie is contrived and forced! These are “frankenbites” at their worst!

coors light screengrab.jpgWhy bury the lede. I dislike… no, I actually hate the Coors Light commercials featuring real NFL coaches from real press conferences and game situations quizzed by scripted twenty somethings. I know someone thought this would be comedic gold. Bzzzzz. Wrong.

It’s not just that the jokes aren’t funny (they’re not), it’s that every single piece of this pie is contrived and forced! These are “frankenbites” at their worst!

This concept worked in the past. I remember Steve Allen on his Sunday night show ‘interviewing’ actors on the scene of their latest movie. In those pre-satellite days Allen was in the studio while the actors appeared on film. He’d do the interview straight first, then with reworked questions.

Coors Light is not Steve Allen. Case closed.

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