Hey Keurig: Why I Changed My Coffee

Well, not exactly a feature for you. Keurig’s DRM locks in their approved pod producers and allows cartel like control of this sizable market.

This is like Ford making a car which only accepts Ford gasoline.

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We have a Keurig coffee machine at home. I am the sole coffee drinker and it’s convenient to make a cup at-a-time, two-to-four times a day.

We own the original Keurig. Models today include a DRM (Digital Rights Management) feature. Well, not exactly a feature for you. Keurig’s DRM locks in their approved pod producers and allows cartel like control of this sizable market.

This is like Ford making a car which only accepts Ford gasoline.

The DRM is easily defeated. One coffee brewer even offers a free “Freedom Clip.” I took them up on their offer.

IMAG2414The clip, which will be my gift to KMIR’s lunchroom Keurig, came with three pods of San Francisco Bay Gourmet Coffee “Fog Chaser.” I’m no gourmet, but it tastes good to me.

Helaine just ordered a case. It will replace the Keurig coffee she had been buying.

Hey, Keurig: Sell your products on their merit, not by holding your customers hostage. Don’t screw with me.