I was looking through the webite of a journalist, whose work I’ve really enjoyed for a long time, when I found something unsettling. Recently, he had written a long, positive story about a company… and now that company turned up as a sponsor of his website.
What to do?
This is probably the wrong thing to do, but I worte him a note. And, actually, I was mostly satisfied with the answer I received.
I have been a fan of your writing forever. However, I am distressed to see your site ‘sponsored’ by (company name) after you did a full, extremely positive, magazine column on them recently.
In my opinion, this would be different were it not on your own personal site. At the publications you write for, there is a (or at least there is claimed to be) a separation between sales and editorial. Once you personally take money from (compan name), that separation ceases to exist.
Is there something I’m failing to see?
Sincerely,
Geoff Fox
Here’s the answer I got:
I removed his name and the name of the company because, though this shouldn’t have happened in the first place, it stopped quickly. As I said, I have read this guy since the beginning and will not fry him for one misstep.
That’s one.