Just Shoot Me Now

News ratings are dependent on a variety of factors. One of the most important, maybe the most important, is your lead-in. It doesn’t seem like it should be this way, considering how we all use the remote control, but it is.

Having a good lead-in means having a more prominent place to promote your show and the added spillover of those who were already on your channel when you come on.

It’s because of this that I am disheartened to see:

CHICAGO (AP) – Talk show host Oprah Winfrey celebrated the premiere of her 19th season Monday by surprising each of her 276 audience members with a new car.

Great. Unless Judge Judy solves the war in Iraq this afternoon, we head into 5:00 O’clock a little behind.

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