I wrote about my curling infatuation yesterday. Obviously, I’m not alone.
MSNBC’s Saturday coverage of the U.S. women’s curling match vs. Italy delivered 1.258 million average viewers (0.81 HH rating) its highest rating and best viewer delivery in the 5-8 p.m. time slot since Election Day, Tuesday, Nov. 2, 2004 (1.272 million viewers), and the best Saturday for that time period since coverage of the start of the Iraq war, April 5, 2003 (1.801 million viewers).
In the general scheme of things, we’re talking about tiny numbers. A .81 rating means 99.19% of the homes with TV are watching something else! However, for MSNBC it’s huge. No, actually, for curling it’s huge!
This could be (part of) the reason why the ratings were relatively high:
http://www.theglobeandmail.com/servlet/story/RTGAM.20051031.wcurl1031/BNStory/Sports/
I tried posting the link to the msnbc story but apparently The Microsoft Network’s website is “questionable content”
Another link:
http://cbs.sportsline.com/olympics/winter/story/9243219
You can view the Globe and Mail story free by getting to it through google (not sure why):
http://www.google.com/search?hl=en&q=http%3A%2F%2Fwww.theglobeandmail.com%2Fservlet%2Fstory%2FRTGAM.20051031.wcurl1031%2FBNStory%2FSports%2F&btnG=Google+Search