What Are We Looking At

This is sort of funny… and strange. It’s part of an article about using ‘eyetracking’ to understand the most effective way to compose a webpage from the USC’s Annenberg School of Journalism’s Online Journalism Review.

The test subjects were asked to look at a picture of George Brett to find out more about his sport and position. The shading on the picture indicates where viewers were looking. The darker the red, the more time staring… errr… looking at a particular spot.

I’m surprised. Everyone looked at his face, but…

  • Men looked at his crotch
  • Women didn’t

It doesn’t stop with George Brett. The person who ran the study added:

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