I Work In The Ego Business

It’s possible there’s a business where the employees have larger egos than we do in TV, but I haven’t found it. By the way, I’m not excluding myself. I have a room sized ego – and a large room at that.

That’s one reason why Roger Friedman’s revelation (and Gail Shister’s this past weekend) of trouble in Katie Couric’s paradise is not a big surprise to me.

Katie Couric’s barrage of bad publicity is coming not from the outside, but from the inside of CBS, sources tell me.

Indeed, one of Couric’s frequently mentioned enemies is Bob Schieffer, the lovable, durable veteran journalist who filled in as anchor of the “CBS Evening News” between Dan Rather’s departure and Couric’s arrival.

But sources say that Schieffer has been unhappy lately, mainly because his airtime, which was prominent when Couric first started, has dwindled in recent weeks.

Avuncular Bob Schieffer – really? Again, no surprise.

Once you’ve make the decision to be ‘on’ TV, you really should give up all pretenses of not being interested in the superficial aspects broadcasting brings. They are intoxicating. They can be kept under control… no, they should be kept under control, though that’s more difficult done than said.

I’ve heard stories of news anchors who had their spouses time the ‘reads’ each anchor had! Don’t shortchange my hubby, you hussy!

Even people I’ve sat next to on the news set have looked at me as if I’d dropped in from another planet. They were poised to blame me personally for any lack of success that might follow.

The truth is, any time there’s any ratings falloff people go searching for a scapegoat. If you work at a car dealership, people might not like your cars. If you work on TV, the product is often you!

I once worked with an anchor team that couldn’t stand each other. He was quiet and studious. She was brash and abrasive. One night she let him have it with a horrific tongue lashing, which she ended by telling him he was a “no talent.”

She timed her diatribe to finish just as the theme ended and the mikes went live. He was left without the ability to respond. I can’t imagine how that must have felt.

The CBS Evening News ratings are off. But, what you mainly hear is, Katie’s ratings are off. It’s tough when so much of the product is considered to be you. It’s also an insult to the other people reporting, producing and executing the show… but they’re not the ‘face.’

When you make $15,000,000 per year there’s a huge bullseye on your back. Lots of people are anxious to point out, they told you so.

I’m not sure if Katie will make it through her contract, but if she doesn’t, I’d bet the pressure will come from inside, not outside.

2 thoughts on “I Work In The Ego Business”

  1. Oh, from the inside, to be sure. CBS traditionally hired a person, not an entourage. Katie showed up first day with a team of stylists, supporters, sycophants, etc. It has rubbed the folks at 57th street raw, and I for one don’t see the contract reaching its predicted end date without a major upheaval.

    Should be fun to watch, as long as you’re not close enough to get hit with anything that gets slung…

  2. I’m just catching up on your blog posts, which I follow regularly BTW, and I’m just not hoping that you are in anyway referring to yourself in regards to “issues” regarding the personality on air… you are “just right”… not too cocky, not too boring… just keep up the great work!

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