I Wants New Fonts

My brain hurts. You ever have one of those days?

We’re making some cosmetic changes with our look at work. It didn’t seem like it would be so hard in the abstract.

My part, as it turns out, entails hundreds… maybe thousands of individual changes. And they’re all being done on computers that produce nice graphics, but handle like a 62′ Plymouth Wagon with bad shocks.

No one, certainly not me, realized the depth of this part of the undertaking.

Every time you change a font, something else has to be changed. Drop shadow or bordering which looks fine with one typeface looks awful with another. And, there’s no hard and fast rule in what works. I don’t know exactly how anything will look until I actually see it.

The good news is, when this is all over, everything will look great. The bad news is, at the moment, I’m overwhelmed. Or, maybe I’m just normally spoiled and this introduction to real work is what’s got me down.

In any event, I like how the changes I’ve done so far look. That’s a good sign.

2 thoughts on “I Wants New Fonts”

  1. Is the set changing too, Geoff? The shots seem different and sports is being done behind the green screen and not behind the desk facing that wall with the TVs on it. Or, is the only the graphics? Thanks!

  2. Don’tcha just love “tweaks” and “updates”? At least it’s not a total re-brand. I’ve done one of those, it was a pain in the ass because we had to toss all of our pre-made “shortcut” graphics and build everything again from scratch.

    That and editors don’t know the difference between the old and new graphics and will always feel it’s appropriate to put a mugshot on the old graphics package into a package after you’ve switched packages.

    Heck same goes at my current station. About once or twice a month we’ll get a graphic in a video on the Fox show that’s on the ABC station’s graphics package.

    -A

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