The Weather Channel and weather.com are about to be sold. Word is Landmark Communications, the current owner, will sell The Weather Channel to NBC for $3.5 billion.
Does The Weather Channel look like $3.5 billion to you? Me neither.
They’ve always been a moderate payer, taking and losing their talent mostly to the smaller end of medium size markets. Considering what they earn (based on what they asking), they could have aimed higher.
It’s actually a great idea for NBC and will almost certainly lead to ‘central casting’ of local weathercasts at some time. Good for NBC, but bad for guys like Geoff, because our market will be reduced as meteorologist begin servicing multiple outlets. In many ways, this is like bulls servicing cows.
You can prepare and broadcast a weathercast from anywhere, but something will be lost. There are a few times every season when my experience points me away from computer guidance. It’s not very often, but a guy in Idaho working with just guidance would miss it..