On Twitter, Brian Stelter of the NY Times asks: “How high do you think the ratings will be?”
I’ll answer his universal question. This will be the most viewed debate of all time, though possibly not the highest rated. The debate will be the most viewed TV show of the year.
Today at Dunkin’ Donuts a construction worker type asked me what time the debate started. That is an unusual question from an unusual source, but it speaks to the interest this election has created.
How do they calculate viewership & ratings counts these days? Many moons ago, I was a Nielsen participant, I think for a month – is that how they still do it, or do cable providers have a way of measuring traffic internally?