Dental Denial

Forget political policies and promises for a moment. Forget who you supported on the issues. The Swift Boaters managed to convince a significant percentage of Americans John Kerry, a certified war hero, was a coward and George Bush who flew a totally undistinguished and suspect career in the Texas Air National Guard was Rambo!

I’ve been thinking about insurance a lot recently–especially since I got a denial this morning for some dental coverage.

Routine dental exams are covered. Going in an emergency is not… at least it’s not covered when coded as it was for me.

I tried to ask the insurance company’s CSR how it could have been coded to be covered? Seriously, what was I thinking? They are not giving out maps on how to collect. Their job is to pay less, not more.

I’ve asked someone from my company to help and they’re usually very good about this. I suspect at some point the bill will be paid as a covered claim, though there is no guarantee.

Of course this has me thinking more-and-more about the whole national healthcare tumult going on in Washington and at town halls everywhere. There is a huge amount of vitriol and disinformation being spewed.

Here’s why: It works!

As it is in election politics, Swift Boating is an effective method of turning public opinion and convincing people to support policies which are totally against their best interest! Look how effective Swift Boating was against John Kerry.

Forget political policies and promises for a moment. Forget who you supported on the issues. The Swift Boaters managed to convince a significant percentage of Americans John Kerry, a certified war hero, was a coward and George Bush who flew a totally undistinguished and suspect career in the Texas Air National Guard was Rambo!

The healthcare debate is being Swift Boated quite effectively. People are being convinced good is bad, right is wrong. As long as this tactic works (it is totally dependent on convincing the naive whose votes count one-for-one with the informed) it will be used again-and-again.

You may ask, have the perpetrators of Swift Boating no shame? No, they do not. Individual facts are fungible commodities when you’re looking to a achieve a broader goal. That’s why people are screaming against policies they previously supported.

In many ways the healthcare debate is like a parent fighting with a child. The parent takes a long term look at what he’s about to say. The child, however, is willing to slash and burn to get what they want now.

But the bottom line is, as long as this strategy works it will continue to be used.

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