Video Editing Magic On My iPhone

It resides on the iPhone, so you edit with your fingers!

reeldirector-screen.jpgOK, this is very cool. No, more than cool it’s groundbreaking. The video attached to this entry is astounding for the mere fact it’s here–shot and edited on my iPhone. This isn’t a small incremental technological step–it’s a leap!

First let’s talk camera. The iPhone will never be confused for my DSLR, but it’s capable of photos meant to be used as Internet illustrators. The still and video camera performance is very good, especially when you consider the size.

Apple wisely put a wide angle lens on the iPhone. It is nearly the perfect focal length for a tiny camera because it allows you to be close while capturing a wide field. A wide angle lens also reduces shake.

Lots of phones have cameras. No need to be impressed yet.

The amazing part is an app I bought for $4.99. It is a video editor called ReelDirector. This is a simple editor with transitions and a font generator for titles. It resides on the iPhone, so you edit with your fingers!

One of our photographers at work said, “Ok, you can shoot and edit video on your phone…virtually putting me out of work!!”

It has not been easy to trim the source video. Whether that’s an acquired trait remains to be seen. It can be done.

This editor doesn’t support b-roll, so no covering long sound bites. It also won’t pull music from your iPod library–a missing feature the developer blames on Apple and their iron fisted control over the entire iPhone experience.

The titling feature is only available for opening and closing credits. You can’t “font” someone speaking on-camera.

I can’t believe I’m finding fault because this app is magical. No one has ever considered so daunting a task in so small a box. Video editing is usually a sophisticated challenge with some software suites running many hundreds of dollars per copy and demanding “heavy iron” computers.

This video is hosted on Youtube, meaning the quality has been reduced a little. You can see a higher quality Youtube version here. It’s still not too bad. See for yourself.

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