Embracing What We’d Formerly Hide

Because of social media, things like Facebook, Twitter and even this blog, viewers are drawn behind-the-curtain into what we’re doing.

At the TV station we’ve changed our our shape, our look and our name. Our newscasts, now 16:9 on a mainly red accented set and with bolder graphics, are called News 8.

I’ve been through these format changes before. You move on and forget the old. In fact the old is never mentioned.

That’s changed.

Because of social media, things like Facebook, Twitter and even this blog, viewers are drawn behind-the-curtain into what we’re doing. It’s totally unexpected by me. I’ll bet it’s unexpected by my bosses too.

Someone’s been posting to Twitter photos of our logo appearing on-air. A few of our staffers joked on Facebook about anchors (now including me) reverting to our old name. Our viewers are following the conversation and joining in.

For the station it’s probably a good thing. Viewer involvement builds brand loyalty.

But who knew? Who expected this? Not me. It’s a new world.

3 thoughts on “Embracing What We’d Formerly Hide”

  1. Geoff-

    I sure dislike that “stupid” “News 8” logo with time/temp. I hope it is soon gone, or at least quickly fades out after appearing. I did note that the weather forecast does NOT have that annoyance –

    branford dave

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