I’ve been through these format changes before. You move on and forget the old. In fact the old is never mentioned.
Because of social media, things like Facebook, Twitter and even this blog, viewers are drawn behind-the-curtain into what we’re doing. It’s totally unexpected by me. I’ll bet it’s unexpected by my bosses too.
Someone’s been posting to Twitter photos of our logo appearing on-air. A few of our staffers joked on Facebook about anchors (now including me) reverting to our old name. Our viewers are following the conversation and joining in.
For the station it’s probably a good thing. Viewer involvement builds brand loyalty.
But who knew? Who expected this? Not me. It’s a new world.