What is TV? That’s a tough question to answer nowadays. TV used to be the programs broadcast by local stations, but that’s changed. We added cable/satellite channels to the mix. Now some TV comes via the Internet.
If you follow this blog you know I prefer to compute with two screens. More real estate. More multitasking. More satisfying.
When I watched Harvard thump New Mexico last night on my computer’s second screen, was I watching TV?
Look at it from the NCAA’s perspective. If this works they might some day jettison the local TV affiliates and cable networks. They could just deliver games straight to you. Fewer middlemen. They pocket the savings! At the very least this is a good chip for the next contract negotiation.
Of course this is very scary to local stations. Though network programs are not the profit center they once were, big budget network shows draw viewers some of whom stick around for the news or other local originations. It’s tough for a local station to be strong without a strong network.
The NCAA’s presentation is well put together.
With a single click it’s possible to watch the game fullscreen. I choose to watch instead with ‘enhanced content.’ As the screengrab above shows, there’s a lot of info on the screen and more available.
An interested feature is the ability to look at Twitter activity levels, then click on a peak to see the play that caused the spike!
We have already seen the death of regional store chains (G.Fox., Caldor, Ames, Rickle, Bernies, Zayres, etc.). Is the regional power of local TV stations the next to go? Do the networks or program producers like the NCAA need them anymore?
That would be sad, but the bigger fish want the money the little fish now get. Technology marches forward.