Hey Keurig: Why I Changed My Coffee

Well, not exactly a feature for you. Keurig’s DRM locks in their approved pod producers and allows cartel like control of this sizable market.

This is like Ford making a car which only accepts Ford gasoline.

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We have a Keurig coffee machine at home. I am the sole coffee drinker and it’s convenient to make a cup at-a-time, two-to-four times a day.

We own the original Keurig. Models today include a DRM (Digital Rights Management) feature. Well, not exactly a feature for you. Keurig’s DRM locks in their approved pod producers and allows cartel like control of this sizable market.

This is like Ford making a car which only accepts Ford gasoline.

The DRM is easily defeated. One coffee brewer even offers a free “Freedom Clip.” I took them up on their offer.

IMAG2414The clip, which will be my gift to KMIR’s lunchroom Keurig, came with three pods of San Francisco Bay Gourmet Coffee “Fog Chaser.” I’m no gourmet, but it tastes good to me.

Helaine just ordered a case. It will replace the Keurig coffee she had been buying.

Hey, Keurig: Sell your products on their merit, not by holding your customers hostage. Don’t screw with me.

6 thoughts on “Hey Keurig: Why I Changed My Coffee”

  1. My original Keurig finally bit the dust. When I found out the new ones had this DRM I said forget it. Bought a quesinart that makes the amount of coffee I want and only dispenses one cup at a time and any size I want! Perfect, and now I buy regular ground coffee. Keurig lost me on that one.

  2. You probably don’t have them in California, but for anyone following from CT, Ocean State Job Lot has k-cups for about half the price of anyone else, and it’s good coffee.

  3. I have a Black&Decker single-cup coffee maker. No plastic cups, just your favorite coffee – one cup at a time. My old one lasted about 10 years. I just bought a new one (Black&Decker Brew and Go).

  4. Around here you can get a reusable K-cup filter so you can use any kind of coffee in your Keurig.
    I have a Keurig (used to do sales demos for them and got two machines for free). It’s actually more versatile than most people think. I make hot soup, hot chocolate, anything that needs just a little hot water.

  5. Heh, the only time ours is used for actual coffee is when friends are over that don’t like instant. The rest of the time its a convenient source of hot water…were still trying to use up the ‘free K-cups’ that came with it. (grin)

    And if it breaks, the first thing that gets permanently disabled on its possible sucessor would be the DRM silliness.

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