Is Twitter a TV network? Are they another Netflix, an OTT¹? I think they are.
I’m watching Vergecast Live from CES in Las Vegas. It’s a slickly produced show with well done video packages and pacing. There’s money and some experience behind this show.
There are problems as well. The program played for a while with a “be right back” still over it. The player mysteriously crashed a few minutes later. I can’t remember the last time CNN crashed.
They’re running big time commercials from T-Mobile, Ford and Qualcomm. It’s an in-demand audience. There’s money to be made.
Look who’s been cut out of the revenue stream: Comcast, Time Warner, AT&T, Frontier and others. You don’t need a cable package to watch Vergecast Live, just an Internet connection.
This is why your Internet provider (probably your cable provider) is doing everything possible to discourage you from watching OTT programs. It’s why there are now data caps from most of the major providers. HD video need loads of bandwidth when sent to each screen individually. The ISPs want you to believe that’s a big deal.
The only problem is bandwidth has gotten nothing but cheaper with time. And somehow, and I don’t know how this is possible, at the moment capacity seems endless!
I remember when long distance phone calls were expensive. They were planned events. Now they’re virtually free.
That will happen with Internet access too. New methods will emerge such as satellite, balloon, drone and even 5G cell networks. When a market gets too lucrative disrupters enter. Blood in the water.
Wait for it.
¹ – In broadcasting, over-the-top content (OTT) is the audio, video, and other media content delivered over the Internet without the involvement of a multiple-system operator (MSO) in the control or distribution of the content.