There’s Less To The NFL’s Pink Program Than You Think

breast cancer research pie chart“Did you hear about the NFL and pink,” Stef asked?

If you’re a football fan you’ve seen pink all over the field in every October football game. The NFL is raising awareness and money for breast cancer research.

That’s not what Stef was asking about.

According to Business Insider, a shamefully small percentage of the pink proceeds go toward breast cancer research, the stated purpose.

In the end, after everybody has taken their cut, only 8.01% of money spent on pink NFL merchandise is actually going towards cancer research

And since the NFL is often the retailer, receiving 50% of the take, they may actually be making more money than the stated charitable purpose.

I’m a believer in doing good work through charitable donations. For two decades I helped JDRF raise money for diabetes research and a cure. Not only was 100% of my time volunteered, Helaine and I always gave an additional cash donation.

When I asked my blog readers to vote on an organization to receive a free website, Beacon Falls Congregational Church got it gratis. The same goes for the site I’m currently building for Hospice.

My father taught me you don’t make money on friends or charity. He was right.

The NFL makes more money than God. They squeeze cities to build their stadiums. I applaud their program to raise money for breast cancer awareness, but question whether their contribution is equal to the fans’ expectations.