I was thinking of Rickel Home Centers this afternoon. Remember Rickel?
Rickel helps you do it better
Do it beter with Rickel!
Before the advent of big box stores Rickel was a chain of moderately large hardware stores. As Home Depot began to encroach on its territory Rickel rolled out a commercial where they made fun of Home Depot’s greatest strength–its size!
Home Depot stores were too large they implied. You’ll be confused… slowed down… need to bring provisions.
How’d that work for you Rickel? Oops.
I thought of that because of a Wall Street Journal quote from a Verizon spokesman. It was pointed out even with iPhones Verizon’s CDMA network (CDMA is Verizon’s cellphone transmission protocol) doesn’t allow for simultaneous voice and data from the same device. You can’t talk and use data at the same time.
Verizon Wireless is working on providing that capability, said Verizon executive Brian Higgins. He wouldn’t say when it will be ready, but played down the need for handling voice and data at the same time.
“I think there are fringe cases where something like that could be important,” Mr. Higgins said. “For a vast majority of customers, I don’t think it’s a terribly important use case.”
Obviously Brian never heard the “Home Depot is too big” Rickel ads.
As an iPhone user let me tell you simultaneous data and voice is everything the iPhone is about. For new iPhone users this might not be a big deal, but anyone whose already using an iPhone and is thinking of switching this could be a deal breaker.