You Get What You Pay For–News Version

Helluva scoop if it were only true.

The big buzz in media (all media, not just TV) is user created content. It’s free–what’s not to like?

From CNN’s iReport–“Steve Jobs was rushed to the ER just a few hours ago after suffering a major heart attack. I have an insider who tells me that paramedics were called after Steve claimed to be suffering from severe chest pains and shortness of breath. My source has opted to remain anonymous, but he is quite reliable.”

Helluva scoop if it were only true. I’ll let a professional writer pick it up. This is from the Washington Post.

A false Internet report that Apple’s Steve Jobs had suffered a heart attack briefly slammed his company’s stock and raised fresh questions about the delicate relationship between traditional and new media.

The posting on iReport.com — a citizen journalist site owned by Time Warner’s CNN — is the most recent incident in which a faulty online report created brief, but wrenching, confusion among investors.

Apple quickly denied the report about its chief executive, but not before its stock dropped more than 2 percent, hitting a 17-month low of $94.65. It later recovered, climbing as much as 4 percent, before closing at $97.07, down 3 percent for the day.

CNN has tried to distance itself from the iReport site and its ‘reporters’. That’s going to be tough. It’s CNN’s cred that keeps the site active. In the last month CNN used nearly 1,300 iReport submissions which encourages even more participation.

Having journalism performed by actual journalists doesn’t guarantee accuracy, but it seems to be a step in the right direction when you supervise the reporter and he/she is answerable. Citizen journalists are not. Actually, that’s not totally true as the Steve Jobs heart attack citizen journalist might be answerable to the SEC.

Last September I wrote about my upset with Fox News ‘assigning’ a story to viewers. I didn’t say it was FNC but why hide it.

[T]oday I also watched an instance of what I don’t want to see with cellphone video. I’m not going to say which cable network it was, because I can’t find anything about it on their website, and it just might be ‘freelancing’ by a producer or anchor.

The anchor showed a still from an air show, mentioned where one was taking place today, and asked for viewer video. Uh… isn’t that why they have reporters and camera crews?

I understand getting video of spot news, unanticipated events, from viewers. This is totally different. This is an assignment. I’m not even sure a business can legally ask people to work for free, can they?

Regardless, it bothers me.

It still bothers me.