If you want to view content on geofffox.com or yahoo.com or any website, you assume your Internet provider (probably your cable or phone company) is treating everyone alike. Right now, they probably are.
I wonder how long that will be the case? Maybe not for long. More ‘chatter’ today coming from BellSouth.
There are articles about this access issue on a number of websites, but I like the style and tone of this one from Networking Pipeline.
BellSouth’s new business model, a slightly more polite form of the kind of extortion practiced by Tony Soprano, is starting to pay off. The company says it is in negotiations with several Web sites willing to pay extra fees to BellSouth for more bandwidth than it provides to other sites.
BellSouth says that it shouldn’t have to bear the cost of providing bandwidth for big sites like Google. Instead, the sites should pay for them. But BellSouth ignores an inconvenient fact — it doesn’t bear those costs; its customers do. So BellSouth gets to double-dip.
What BellSouth seems to be saying to content providers is, pay us, or you’ll suffer second class delivery. That’s frightening. Of course BellSouth’s subscribers (who, as was pointed out in the article, already are paying) will be held hostage in all this.
It goes against every principle that’s guided the Internet so far, that Internet providers should be site agnostic.
What does this mean from a practical standpoint? An Internet provider could effectively block the ability to start a new business online or favor their own in-house content versus a competitor’s!
Take rocketboom.com (a great website, with a daily video blog). Rocketboom’s content is very bandwidth intensive. If they had to pay to get to my computer… and pay before there was any chance for revenue… they would have never been born.
Much of what I like about the Internet is my ability to choose what, when and how I will view content. It seems to me, when I pay my ISP (Comcast), I’ve paid for that ability – unfettered. If I pay for 6 Mbps, then it should be my choice how I fill that pipe – not their’s.
I am guessing Google and some other producers of Internet content will chime in on this. It would be tragic is BellSouth’s wish came true.