Jerry Seinfeld has an Internet show, “Comedians in Cars Getting Coffee.” Season three began today.
It’s a very funny show and very formulaic.
Start with Seinfeld. Add a quirky car. Fetch another comedian. Get coffee. Return.
This show is a radical assault on the conventional model for program production.
No network. No TV station. No cable company. They’ve all been eliminated from the food chain.
All Seinfeld’s show has is a website (and great word-of-mouth). Over time, as the net becomes our primary means of consuming media, will stations/networks/cable be needed at all?
CiCGC is sponsored programming. Acura wraps a commercial on either side of this 20’ish minute production.
The cost of production (not the quality) is well below network levels, but so are expectations.
I want to see more of this boutique programming. Media driven by creatives is good.