Concerning Google – What An Idiot I’ve Been

What’s the biggest Internet success story? Google, right? And everyone, until recently myself included, thinks it’s because Google is so good at performing searches.

Tonight, I’ve changed my mind.

Before Google, there were some very good search engines. There were AltaVista and Metacrawler and others whose names are now lost to me. Yahoo!&#185 was more a directory than a search engine.

As a power Internet user in the late 90s, I was not unhappy. I was able to search and get the results I wanted with little trouble.

So why is Google such a big deal? It’s not the search as much as it’s, their search seems benevolent.

Google was very smart. They cleaned up the home page.

All the other site where you could find stuff were gravitating toward being portals. Their home pages were full of news and tips and links and they included display ads. It was obvious to their users, they were sales machines. Please click. Please buy.

Google was basically a box where you entered text and not much more. No ads.

But searching is not a one web page affair. The search page leads to the results page. No search ends on the home page. Google was satisfied making their money on that landing page.

After the home page, every subsequent page on Google does contain ads. And, they are contextually tied to what’s on that page. If it’s possible to say, they are good ads.

It’s genius. But I don’t think it would have worked had Google not been willing to treat their home page as a loss leader. No ads!

As time went on Google has been able to extend their brand. They have contextual ads on webpages, like this one (look to the right). The have a mail service, also with contextual ads. They have other services too, but the payoff (to them) is always the same, and you never see any sign of commerce when you begin to do what you want to do.

Even better, since each ‘lead’ is prequalified, they can charge a higher CPM.

It’s not like a movie on TBS, where the first block is 45 minutes long and by the end you’re stopping for spots every 120 seconds. Google works so well because they run commercials and no one minds!

In this TiVo world, where the publisher of the New York Times worries he won’t have a paper based paper in five years and where CBS has just announced they’re selling a handful of TV stations for a few million more than they paid for just one of them, Google has succeeded in making us forget they are running commercials.

It is the genius of what they do, and any other elegance in the performance of search is no more than an interesting footnote.

I doubt, when Larry Page and Sergey Brin were testing Google at Stanford, they had a clue what their success could be. They were lucky wise to give away the product they had worked so hard to develop.

Business is always better when you don’t worry if people will buy what you’re selling, but instead try to sell what they are dying to buy.

&#185 – I have been on the Internet long enough to have sent a comment to Yahoo! and gotten a personally written response that referred to “Jerry’s reaction” to what I’d suggested. “Jerry” was Yahoo! co-founder Jerry Yang. That ain’t happening today.

Criminals Of The Internet

I am fascinated by the ‘dark side’ of the Internet.  Maybe that’s because I was here (wherever here actually is), back when it all began… or close to it.

How long ago was that?  My first surfing of the Internet was done with a browser (Lynx) that only saw text – no images, much less multimedia content.  I remember sending a  technical comment to Yahoo!.  The person responding (get an actual person to respond today) said he’s pass it along to “Jerry.”  He was talking about  Jerry Yang, Yahoo’s co-founder.

The Internet was trustworthy.  In fact, many of the Internet’s biggest weaknesses are caused by the innocence of software coders who didn’t feel it was necessary to verify much of anything because it was a relatively small group of American geeks – mostly affiliated with colleges, universities or the military.

When I send email from home on my geofffox.com account, it comes from servers run by Comcast.  The same mail, sent from work, comes from a server I use at 1and1.com (not the station’s mail server).  I hardly ever use the server assigned to geofffox.com (long story about its dependability).

No one checks to make sure I really am entitled to use geofffox.com.  I could use anything as my return address with little fear of getting caught or suffering consequences!

It’s that ability to do what you wish with little scrutiny that has allowed parts of the Internet to become a cesspool.

I am often call upon to fix friend’s computers that have slowed down, as if a computer was a mechanical device that doesn’t run quite as well with age.  Of course the real reason for the slowdown is that they’ve been bogged down by hidden garbage on our trustworthy Internet

I read a long article, Invasion of the Computer Snatchers , in today’s Washington Post that shows how far all this scamming is going.  It’s scary.

Compromised computers are turned into ‘bots.’  It’s the PC equivalent of “Invasion of the Body Snatchers.”

As is so often the case with crime, a few criminals can affect hundreds or thousands of unsuspecting computer owners.  And, since the thieves and scammers are giving away your time or money or convenience, they really don’t care how insidious their actions are.

What I don’t understand is why there isn’t a more concentrated effort to crack down on this crime?  OK – maybe mere individuals don’t have much pull, but Citibank, Bank of America, PayPal and others must.

And, since at some point these transactions must lead to the movement of money – why can’t it be tracked down and stopped?  I just don’t get it.

The Internet has such an incredible promise, which will never come to fruition if the net is allowed to remain the cyber equivalent of Times Square, circa 1975.