NBC’s Olympic Failure To Communicate

What we have here is a failure to communicate! All these events were shown live! Every bit of the Olympics is available live as it happens. The NBC Television Network (your local NBC station) is just one of many places to see the games, but it is by-and-large not the place to see them live!

We’ve been watching the Olympics a good part of today.

“I know how this one came out,” Helaine said more than once.

That is the curse of the early 21st Century. She, along with some Facebook friends wonder why they’re suffering through tape hard drive delay? The results have already been on Twitter and Facebook. The cat’s out of the bag.

Steve Schwaid, the ├╝ber competitive Bobby Valentine of TV news directors, tweeted:

Curious – does it bother you that nbc is not showing some of the major events live- like the Phelps/Lochte? Pls send me ur thoughts.

What we have here is a failure to communicate! All these events were shown live! Every bit of the Olympics is available live as it happens. The NBC Television Network (your local NBC station) is just one of many places to see the games, but it is by-and-large not the place to see them live!

NBC (seen on WVIT-30 here in Connecticut) is more a “Best of” channel with recorded coverage that’s been sliced, diced and produced for maximum TV effect. It will be the most exciting channel with the most motivating backstories… as long as you’ve kept your head in the sand until you watch.

That TV savvy people like Steve Schwaid and my wife don’t understand the game plan is NBC’s fault! Along with my complaints about the difficulty in seeing their streaming coverage, NBC has failed in explaining and showing people how to watch what they want to watch.

What NBC is doing as far as depth of coverage is concerned is unprecedented. They’re getting almost no credit for that! No one in their audience will get it without a little educating.

The Google Play Store shows NBC’s Olympics Live app with 100,000+ downloads and around 3,000 raters. That’s a sad installed base.

There’s almost two weeks of coverage left. I wonder if NBC’s online and secondary channel strategy will change?