Searching For Everything

“Web users are conducting more searches not because they can’t find what they’re looking for,” said Ken Cassar of Nielsen/NetRatings, “but because search as a utility has become deeply ingrained into people’s everyday lives.”

OMG – how true is that? I was thinking the very same thing this afternoon, before I came upon this article on the BBC’s website.

I am off from work tonight. Steffie (home from college) thought it might be nice if we saw “Thanks For Smoking.” It’s a movie I’ve heard about, but know nothing about.

Enter Google. It didn’t take more than a few seconds before I read a review, watched the trailer and found the show times. And now, based on what I’ve found on the net, we’ll be going to a late show.

The Internet really is the information explosion we expected it to be. And, it seems to be getting better, as more and more people and businesses realize what can be leveraged and (new age word alert) ‘monetized’ with the Internet.

That BBC article went on to say, for every search performed on Google, they make 12&#162! That’s unreal from a business model that didn’t exist a decade ago.

More on the movie itself later.