The Disappointing Doctor

Then there’s the Robert Jarvik we see in the ads. Dr. Jarvik is in his early 60s. He is shown, out alone, rowing a racing scull. It’s not really him. It’s a more physically fit body double!

Dr. Robert Jarvik, inventor of the artificial heart that bears his name, is taking heat for promoting Lipitor in TV ads. It was a story on Good Morning America and in the New York Times this morning and on our newscast here in Connecticut tonight.

There are a few problems with Jarvik’s TV spots. Though a degreed physician, he has never practiced medicine or is even licensed to practice.

His recommendation might be from the goodness of his heart, but the fact he earns well over $1,000,000 from Pfizer, Lipitor’s hard to spell manufacturer, makes it suspect at best.

Then there’s the Robert Jarvik we see in the ads. Dr. Jarvik is in his early 60s. He is shown, out alone, rowing a racing scull. It’s not really him. It’s a more physically fit body double!

I have a vested interest in this whole affair. I take Lipitor every day. My dad had heart disease and I’m hoping to minimize my risk through chemistry.

I don’t want to think it’s being sold like a burger at McDonalds or new car. This is, after all, medicine. It should be sold because it works best, not because it’s immensely profitable.

Lipitor aside, I don’t like seeing prescription drugs marketed directly to consumers. I don’t need to hear about oily discharge or erections lasting longer than four hours.

I spoke with my friend/physician Steve last night. He doesn’t like this either… but we’re too late. I can’t imagine turning back the clock on this recent form of consumer commerce.

Thinking about Dr. Jarvik and this story reminded me of something I’d heard years ago. I went online to check it out.

Dr. Jarvik owes much of the success of his artificial heart to the work of a medical trailblazer – Paul Winchell.

Something of a renaissance man, Winchell was also an inventor who held 30 patents, including one for an early artificial heart he built in 1963 and then donated to the University of Utah for research. Dr. Robert Jarvik and other University of Utah researchers later became well-known for the Jarvik-7, which was implanted into patients after 1982.

In case you’re too young (and seemingly, everyone is nowadays), Paul Winchell was a ventriloquist. With his characters Jerry Mahoney and Knucklehead Smiff, “Winch” was a staple of 50s and 60s TV.

He was also the voice of about a gazillion cartoon characters, including Tigger in Winnie the Pooh.

I thought it was OK for Paul Winchell to pitch Tootsie Rolls while I was growing up. I don’t feel the same way about Jarvik’s pitch now that I am grown up.

Paul Winchell

Every time I write about a dead person I say, “no more.” And yet, so many interesting people continue to die. Maybe it’s something about being interesting that hastens death? In any event, I read about Paul Winchell’s death this afternoon.

As a kid I knew him as a ventriloquist; the straight man for Jerry Mahoney. The generation following mine knew him more as the voice of “Tigger” from Winney the Poo or numerous Saturday morning cartoons&#185. Paul Winchell is the guy who first said, “TTFN – ta ta for now” – an ad lib during a Poo audio session!

I also knew he had something to do with a few medical inventions, including heart valves and an artificial heart!

Today, I decided to read about what he had done. Who knew there was a Paul Winchell website? They’ll have to change the slogan, “A living legend.”

I read his story of the artificial heart and there’s something about it that makes me uneasy. Maybe it’s his participating in his own son’s tonsillectomy or surgeries at a research hospital in Utah… I don’t know, I’m just uneasy.

I’ve been an observer in operating rooms in the past. It’s not that he was there, but that he was involved. And yet, if my current attitude would have prevailed, his inventions wouldn’t have gotten out.

Anyway, let’s leave it with me being uneasy and calling it a day.

The bigger story with Paul Winchell has to do with typecasting. Sometimes it’s easy to look at someone who has defined himself to the public with his work and forget that what you know might only be a small subset of the total person.

&#185 – This is similar to the Anne B. Davis method of age estimation. If you look at a picture of Anne B. Davis and say, “Alice,” you’re under 50. If you look at a picture of Anne B. Davis and say “Schultzy,” you’re over 50. Simple. This can also be done with Bob Denver and Ron Howard.