I’m on the sofa. Just a few lights on down here. As I type on my laptop the Phillies are playing on the iPhone.
The image at the top of this entry is a real size screengrab off the iPhone. That’s how it looks. I think it’s pretty darn good on WiFi. 3G has less bandwidth so sometimes the picture gets a little blockier.
I’ve written about this before. Allow me one more shot. The portable media player is a very powerful platform.
A few definitions first.
I am talking about watching live video on the iPhone, but any comparable device will work. The device must be fully portable. I’m using my WiFi network at home, but the phone will effortlessly (though not smoothly) get its data through the cellular 3G network when needed.
What’s the right programming for these portable devices? Figure that out and win the prize. Nobody knows for sure. Sports works, but not when it’s also available on the big screen.
Portable needs content different from fixed. The standard thirty minute TV blocks don’t work here.
This would be narrowcasting as opposed to broadcasting–specialized programming to fit an occupation or hobby or locale. To thrive the programming must be short and compelling–compelling content. Production values aren’t as important when the viewer wants what’s in the show. That allows lower production costs.
I purchase a subscription to see the Phils. That’s a revenue stream legacy TV doesn’t get. Is advertiser supported also a viable option, or maybe a blend of both?
The real business model is still unwrtten.
How much of a problem is bandwidth and battery life? Video sucks batteries and bandwidth voraciously. It’s all problematic at best.
It’s just the more I use a mobile video platform the more powerful it seems. As soon as everyone else has the opportunity to use portable video this whole concept will explode.