Seinfeld And The TV Model

Louis C.K. Comedy  Sex and The Blue Numbers   Comedians In Cars Getting Coffee by Jerry Seinfeld

Jerry Seinfeld has an Internet show, “Comedians in Cars Getting Coffee.” Season three began today.

It’s a very funny show and very formulaic.

Start with Seinfeld. Add a quirky car. Fetch another comedian. Get coffee. Return.

This show is a radical assault on the conventional model for program production.

No network. No TV station. No cable company. They’ve all been eliminated from the food chain.

All Seinfeld’s show has is a website (and great word-of-mouth). Over time, as the net becomes our primary means of consuming media, will stations/networks/cable be needed at all?

CiCGC is sponsored programming. Acura wraps a commercial on either side of this 20’ish minute production.

The cost of production (not the quality) is well below network levels, but so are expectations.

I want to see more of this boutique programming. Media driven by creatives is good.