Tag: Sierra Mist

Which Commerical Was Best?

Here’s something I never thought I’d say: “It was a bad year for commercials.” It was. There were few to like in the Super Bowl (though the game itself was unusually entertaining).

I have two favorites – and one isn’t really a commercial. It was a very short CBS promo featuring David Letterman and Oprah Winfrey. If you blinked, it was gone.

It was totally nuance. You had to concentrate. Did you recognize Oprah? Did you think about their back story? Did you realize he was from Indianapolis, she lives in Chicago?

Unless you connected all these on a visceral level, it was gone before you could think about it.

My other favorite was more in your face… and animated. It was the Blockbuster commercial featuring a mouse portraying a mouse. It was clever and really well animated.

Unfortunately, when I went to type this blog entry, I wasn’t able to remember who paid for it!

Among my other favorites were the Budweiser faux dalmatian (including animated blink) and the T-Mobile spot with Dwayne Wade and Charles Barkley.

So, to summarize. It was a good year for the game and a bad year for what came in between the plays.

Here’s how aol.com visitors rated the first quarter (where the Blockbuster ad first ran).


Blockbuster: Mouse.............46%

Bud Light: Faceoff...............15%

Snickers: Mechanic.............11%

Doritos: Crash.....................9%

Bud Light: Wedding..............7%

Chevrolet: Singers...............5%

Sierra Mist: Combover.........3%

FedEx: Moon Office..............2%

Toyota: Tundra...................1%

Sierra Mist: Karate..............1%

Schick: Quattro...................0%

Salesgenie.com...................0%

Total Votes: 67,823

How would you like being the creative head for an ad agency that produced anything lower than Chevy? Must have been tough to come in to work this morning. Ouch!

Super Bowl XL – I Watched All The Ads

How’s this for a shallow life with little purpose – I’ve just watched all the ads from tonight’s Super Bowl!

I wasn’t paying total attention during the game, so I actually went online to find a Super Bowl ad site.

Of course there’s one. There are probably dozens more.

Amazingly, in order to watch the commercials on AOL, you are subjected to additional ‘interstitial’ commercials.

So, here we go with a little summary of what I liked, in no particular order.

FedEx Cavemen – Can an ad be stupid and clever at once? This one was. I especially enjoyed the CG animation at the end where the caveman kicks a prehistoric animal and is then crushed by a giant foot.

Sierra Mist – Kathy Griffin, Michael Ian Black, and some guy I recognize by can’t identify. She’s very funny, and this ad is all about her.

Sprint Crime Deterrent – one guy actually throws his cellphone at the other guy. Priceless. It’s a great payoff to an otherwise ‘laundry list’ spot.

DisneyWorld – If Oscar winners can bring a little piece of paper on-stage listing all the people they want to thank, athletes can practice saying, “I’m going to DisneyWorld.”

Budweiser Clydesdale – I find most beer commercials sophomoric. OK – I don’t drink, so maybe I just don’t get it. The little Clydesdale pushing the wagon, secretly assisted by a larger Clydesdale, was very sweet. A sweet beer commercial!

Poseidon – Does this movie really need to be remade? Where’s Gene Hackman or Shelley Winters? Anyway, as your meteorologist let me be the first to tell you, tidal waves are barely noticeable in open water. They only crest nearshore.

Sprint Ringtones – Is there a more overpriced commodity than cellphone ringtones? Still, this commercial from Sprint took it all with tongue-in-cheek, especially the homage to Benny Hill featuring (what sounded like) Ronnie Aldrich’s original Yakety Sax.

Hummer H3 – I had no idea where this spot was going. When one monster got pregnant, I was really stumped. Giving birth to a Hummer was a reasonably good payoff.

Early this evening, to help fill time, a football game was played between these commercials.