Squire’s Back–Oh What A Feeling

OK–not a household name, I know. For years Squire Fridell was the peppy pitchman seen during “Toyotathon.”

This entry was originally published in April 2010. All of a sudden in June 2011 it’s gone nuts with 13,000+ hits today. I have no idea why! Will one of you explain why Squire’s become so popular today? – Geoff Fox

Update – Yahoo Buzz posted a story on Ronald McDonald’s of which Squire was one.

We’ve got the Yankees – Red Sox game on the TV. Early in the game a Toyota commercial played with a gray haired man standing in front of a TV. He was pointing back at an image of his younger self.

Holy crap, Squire Fridell is back!

OK–not a household name, I know. For years Squire Fridell was the peppy pitchman seen during “Toyotathon.” He was there year-after-year-after-year. And then he wasn’t.

I wrote Squire in 2007 wondering where he’d gone. I didn’t know him except from the commercials. He wasn’t tough to find. He is a vintner in Sonoma. Back then I wrote about his witty response.

I wrote Squire again tonight.

Congrats on the new Toyota commercial(s). I saw it tonight while watching the Yankees/Sox game. You should be flattered when they needed to regain a little cred they thought of you.

I hope you’re soaking them good!

They ditched him for a younger look, but he represents what Toyota needs. It makes no difference whether he’s ever changed a lug nut! Oh what a feeling.