It’s Not That You Don’t Know, It’s That You Don’t Know What You Don’t Know!

Since the age of 19 I’ve been an employee. Every week a check mysteriously appeared. It was the same amount in August, a slow time for advertising, as it was near Christmas.

I thought of myself as a consciousnesses employee. Never took a ‘mental health day’. Always used fewer than the allotted number of sick days, until last year.

Now my wife and I are business people. Please, no giggling. It’s a different ballgame.

I work in the house. I wear pajamas. The house is a good place to work.

There’s fear in starting DopplerDesign. Lots of uncharted territory.

I have confidence in my ability to build websites. Clients will be happy with what they get. It’s the other stuff that gives me the willies.

Organization is key. I need more.

Since Monday I’ve been in touch with nine people about websites. Each of them has a different story to tell and a different goal to reach. Very cool.

It didn’t take a full day to realize my notes on a legal pad weren’t going to make it. I scrambled to find a CRM so Helaine and I can keep everything straight. My handwritten notes are now in a more usable form.

I began to write proposals last night. Who knew? After looking at a bunch online I got the gist and wrote my own. Each gets modifications to suit the job. I’ve got a few more that still have to go out.

There’s a lot of excitement in this.

No sales yet. Got it. Not counting chickens. Still, I can close my eyes and see how these sites should look.

A friend who’s also a web developer said he was glad I pulled the trigger. Me too.

There’s an old expression. It’s not what you don’t know, it’s what you don’t know you don’t know! That’s my worry.

Helaine and I have fabulous support from our friends and family. Reassurance.

Why didn’t anyone tell me about the 14 hour days?

Let The Web Begin

Helaine, Doppler and I are please to announce the opening of, our new web development company. It’s the culmination of lots of thought and months of work.

Our plan is to serve small businesses and professional practices. These are businesses which often have no website or a site that needs a more contemporary look.

In 2013 there’s no choice. Today’s first contact is often over the web–not necessarily on a computer. builds responsive websites, meaning they look great no matter what size or resolution the screen–even a cellphone.

If you don’t have a site, you don’t exist!

After three decades on TV, I understand the power of video. will specialize in websites with video. It’s not that hard to do (meaning not that expensive) and it’s incredibly effective.

I’d love to make a functional and beautiful design for you. The website will give you an idea of my skills. Each site is custom built for maximum effectiveness and reflects the vision of the site’s owner.

If you watched me on television for any length of time you know I don’t overpromise and I never hype. I will make you happy.

Most of you reading this have no need for a website, but I’d like you to take a look anyway. Maybe you have a friend or relative looking for a web presence. I’d appreciate your word-of-mouth help.

You can even share this on Facebook or Twitter. Look what Geoff Fox is doing now!