How To Piss Off Your Audience

Have you noticed the trend in online video where you can’t stop or even pause the commercial that precedes video content?

I understand these commercials pay the freight. It is, after all, where the money to pay my salary comes from. I also understand that providers have the right to place this roadblock between you and the video.

However, if I make the decision that watching the commercial is too high a price to pay, why must I close my browser to stop it? Why am I committed to seeing an ad even if I choose not to watch what it’s paying for?

This has become more and more common. I’ve just experienced it at Yahoo! I’m not pleased.

Making Your Website Popular

I got a call from a relative tonight. We were talking about his business and its web presence (something more and more critical by the day). He was disappointed because search engines weren’t bringing a lot of traffic to the site. In fact, they brought almost none!

He’d looked into the idea of ‘search engine optimization’ or SEO and realized he had a problem. I opened my browser, looked at his site and realized the more he knew, the less happy he’d be with his site’s usefulness in the real world.

Search engines don’t see the Internet the way we do. They can’t understand pictures. There are also various methods of page markup that are, at best, difficult for them to understand.

My relative’s site was nearly 100% written in Adobe Flash. That’s one of those tough to read methods.

The site looks good to a human and horrendous to the machines that really decide what we’ll see. There are some small improvements he can make, but his problems are deep seeded.

I was having this discussion about SEO at work a while ago. I offered an opinion on story headlines and how they should be written. In TV, headlines are teasy. They promise to deliver something in the future, but give you almost nothing now.

On the Internet they can’t be done that way. People are searching online for what they scecifically want . They’re not looking for a play-on-words pun or ironic little twist. Headlines that tease and don’t convey the gist of the story are counterproductive on the net!

The intelligence built into Google or Yahoo isn’t as clever or adaptable as you are. Some very good content is lost, because it’s ‘too fast for the house.”

I will help fix my relative’s site, if asked. Sadly, I won’t be improving it for the end user. My goal is to make it more attractive to machines!

Where You’re From

Helaine started it with a couch conversation Sunday evening. She wondered, as I had in the past, where were you while you were reading this blog? The numbers are in, and I’m a little surprised.

About 100 of you have left a note on my website over the past few days, telling me where you are. Since I average over 1,000 page reads a day, it’s a significant, though not overpowering percentage of my readers. 59 of that group are reading in Connecticut.

That Connecticut number is a stunner, because website stat programs paint a very different picture. I tried to address this a few days ago and was a little confusing. Two of you responded, though it seems my poor choice of words let you miss the point.

Most ‘regular’ readers come in through the home page (or read my most recent entries through my RSS feed using Yahoo!, Google or an installed feed reader). Most out-of-state readers are probably here after following a search engine link which brought them to an older entry. They never saw my home page or my request.

Most of you (not all of you) know me from my job on TV. I’m not sure how that will affect my writing going forward… if it affects it at all. I already parse my words, remaining ever alert that what I say on my private website can reflect on my very public life.

A number of the respondents left their web address. That gave me a chance to take a peek at them.

Marko in Dayton, Ohio also has a blog – though no entries since April. He has built some pretty cool Pinewood Derby race cars with his son, referred to as “#2.”

Doug Harris is also a blogger and also stopped blogging in April. Did something happen in April I didn’t hear about?

Mike, in Arlington, VA has a website with a cool name: RadioMojo. His home page explains he’ll no longer be doing whatever it was RadioMojo did. Its date: April 25th.

You can’t make this stuff up.

A reader name Mumbles linked to his photos on Flickr. There’s a lot to like here. I enjoy looking at other photographers work, trying to find ways to improve mine.

I wonder if Mumbles knew I’d look at his work… or guessed I’d tell you to look? He probably wanted me to look at them. Mission accomplished.

Chuck Schultz sent his photo link too. He’s into racing cars and dogs. You can tell a lot about a person by their photos. Dogs are very photogenic. They never mind posing nor care if you take too many photos.

I wonder if there was a downside to growing up as Charles Schultz… but not ‘the’ Charles Schultz.

Chuck is a ham operator. There are a bunch of them here. I wrote an article recently in the national ham radio magazine, QST. I’m sure that brought some of them to my site.

Jeff in Muncie, Indiana is a ham too, with a blog and a podcast. That’s an undertaking. I listened to some of his latest entry about Hiram Percy Maxim, in many ways the father of ham radio. The podcast sounds like the kind of first class radio production you often hear on NPR.

Jeff has links on his blog… though none to me. I like links.

Am I boring you? You don’t have to read this if I’m boring you.

My father left a message. My sister left a message. My cousin left a message.

Meredith has put much of her life online in a free form way. That’s how this website started, but I found it too difficult to be free form on the web, which cries out for structure.

John, from “The new and exciting Bridgeport, CT” linked to his family’s website. I like this idea a lot, but I like reading “Christmas letters”.

My friend Kevin’s family just put up a family blog with my help. With four girls out in the world, often away from their Connecticut roots, their blog promises to keep the family closer.

Adam left a link for his blog. It is the antithesis of this one in that I have long entries while Adam is often satisfied with a few words or a sentence.

I like his reference to your worst hair decision ever.

When I was a kid, a new barber-in-training cut my hair so short that even pre-teen Geoff knew he was in trouble. I’m still cringing over that. The guy who owned the shop told me to come back in a few days and the hair would have grown back enough to repair the damage.

More recently, a news director sent me to her hair stylist, who proceeded to make me look like Lyle Lovett. Even Lyle Lovett doesn’t want to look like Lyle Lovett. And, I still had to wear the hair on-the-air. Mortifying!

Damon Scott checked in from Lubbock, TX. I’ve written about Lubbock a lot recently, because of the TV Guide Channel reality show about a Lubbock newsroom. They seem to be in reruns, because the DVR hasn’t recorded anything the last two weeks.

Damon is a jock, doing afternoon drive on Mix100. His photo is nowhere to be found on the station’s website. I looked. I always look for disk jockey photos.

When I was a disk jockey, I used to answer the ‘hitline’ trying to pick up girls who were calling to request songs. My first day in radio (really) I got a call from Jeanine, who told me about the sexual failings of a station’s newsman.

There is a medical term to describe his unfortunate haste. Jeanine was a little more blunt.

Damon – don’t pick up hitline chicks.

Actually, maybe they email photos first now? Damon, use your best judgment.

McD is another blogger who wrote back. His home page has a very nice line drawing of him (I think) in the upper left corner.

There’s something very folksy about the sketch. If it’s possible to make a web page folksy, it’s mission accomplished by virtue of this little sketch.

You told me where you were and you told me from all over the United States. Most responses came from people I don’t know, though there are many readers who I count in my extended group of friends.

Seamus. Ireland. Cool. Thanks. I even know how to properly pronounce it! You are are token foreigner,

As long as you’ve read this far, I’ll let you in on something. I really enjoy knowing you read this.

Though smaller, by far, than the audience I reach on television, this is a much more personal medium. I try to speak my mind and hope you will still think kindly of me even as I reveal myself as a guy lots of faults and insecurities.

I worry you’ll tire of me, or I’ll become boring to you. I want to stay fresh and write meaningful things, but is that possible when you force yourself to compose at the keyboard every single day? I don’t know.

More than one a friend in LA has picked up on something trivial I’ve written about and said, “no one wants to know you ate corn last night.” We depend on our friends for life’s true wisdom.

At the bottom of this screen and on every computer I use on a regular basis, there is a counter. Every 15 or 20 minutes it tallies the page hits to my website. I look at it all the time.

At 3:00 AM EDT it resets to zero. I don’t like that part.

Hot Asian Babes Want To Meet You

I am grateful to all of you who wrote me earlier today when my site was, temporarily, loaded with links to porn sites. It happens more often than you’d think. A large part of my job as webmaster is purging this dreck.

What you saw was the result of ‘comment spamming.’ It’s a method for illicit websites to add value by using my ‘status’ with Google, Yahoo! and others.

There is some rudimentary protection installed on this web server. A program call MT-Blacklist looks at every comment entered, checking what you type against an ever increasing list of words and urls. Currently, there are 1855 forbidden entries. That’s crazy!

Sometimes the blacklist is too broad, keeping you from entering totally innocent comments. Other times obvious garbage is missed. Fighting comment spam is tough because the spammers are willing to blindly throw hundreds and hundreds of links with the thought a few will stick.

Anyway, today’s problems are gone and I apologize if you were treated to words or concepts you found offensive. There are ways to stop the problem, but I don’t want to inhibit the conversation.

Making Believe I Can Program

Yahoo! has an interesting feature hidden away in the bowels of the site. It’s called Yahoo! Pipes. You can create custom feeds using a variety of sources.

I know. That explanation was worthless.

What I wanted to do was see any lenses for sale for my camera (Canon 300D) on both eBay and Craigslist. I tried to filter out the worthless crap that’s often listed alongside ‘real’ lenses.

Here’s what you get.

If you’re interested, here’s how I did it.

I’m not sure what the real utility of this is, but life’s a learning experience.

Concerning Google – What An Idiot I’ve Been

What’s the biggest Internet success story? Google, right? And everyone, until recently myself included, thinks it’s because Google is so good at performing searches.

Tonight, I’ve changed my mind.

Before Google, there were some very good search engines. There were AltaVista and Metacrawler and others whose names are now lost to me. Yahoo!&#185 was more a directory than a search engine.

As a power Internet user in the late 90s, I was not unhappy. I was able to search and get the results I wanted with little trouble.

So why is Google such a big deal? It’s not the search as much as it’s, their search seems benevolent.

Google was very smart. They cleaned up the home page.

All the other site where you could find stuff were gravitating toward being portals. Their home pages were full of news and tips and links and they included display ads. It was obvious to their users, they were sales machines. Please click. Please buy.

Google was basically a box where you entered text and not much more. No ads.

But searching is not a one web page affair. The search page leads to the results page. No search ends on the home page. Google was satisfied making their money on that landing page.

After the home page, every subsequent page on Google does contain ads. And, they are contextually tied to what’s on that page. If it’s possible to say, they are good ads.

It’s genius. But I don’t think it would have worked had Google not been willing to treat their home page as a loss leader. No ads!

As time went on Google has been able to extend their brand. They have contextual ads on webpages, like this one (look to the right). The have a mail service, also with contextual ads. They have other services too, but the payoff (to them) is always the same, and you never see any sign of commerce when you begin to do what you want to do.

Even better, since each ‘lead’ is prequalified, they can charge a higher CPM.

It’s not like a movie on TBS, where the first block is 45 minutes long and by the end you’re stopping for spots every 120 seconds. Google works so well because they run commercials and no one minds!

In this TiVo world, where the publisher of the New York Times worries he won’t have a paper based paper in five years and where CBS has just announced they’re selling a handful of TV stations for a few million more than they paid for just one of them, Google has succeeded in making us forget they are running commercials.

It is the genius of what they do, and any other elegance in the performance of search is no more than an interesting footnote.

I doubt, when Larry Page and Sergey Brin were testing Google at Stanford, they had a clue what their success could be. They were lucky wise to give away the product they had worked so hard to develop.

Business is always better when you don’t worry if people will buy what you’re selling, but instead try to sell what they are dying to buy.

&#185 – I have been on the Internet long enough to have sent a comment to Yahoo! and gotten a personally written response that referred to “Jerry’s reaction” to what I’d suggested. “Jerry” was Yahoo! co-founder Jerry Yang. That ain’t happening today.

Thanks For A Great Year

Thank you so much for visiting my website in 2006. I would have forgotten to write this had Helaine not reminded me.

I enjoy writing. The blog helped me discover that. It has also made me a better writer and re-writer. Rewriting has been my biggest surprise, because that’s when the entries really come together.

Still, I’d be lying if I said I wasn’t enjoying quantifying your presence.

Here are some ‘back of the envelope’ calculations (really – I used an envelope). It looks like my daily traffic is up approximately 30% over last year. I must have posted a lot more multimedia files, because at the same time I’m using 40% more bandwidth.

In 2006 this site served over 118 gigabytes of stuff. That’s ridiculous. It’s more than you could fit on a couple dozen DVDs!

For a simple blog, this site does well. That people have found it is somewhat organic. As far as I know, it’s only been mentioned once on TV, and that by an fill-in anchor who didn’t realize she really shouldn’t.

Some of my traffic comes from new readers of my home page. People come and go all the time.

Some traffic also comes simply because there is so much more indexed by the search engines. There are at least 500 pages on this site that weren’t here a year ago and each has been seen by Google, Yahoo!, MSN and their brethern.

My home page has a Google page rank of 5. WTNH.com has a 6. The New Haven Register has a 4. Sorry Register.

I keep saying I’m going to move the blog from its current host, but the process seems so daunting, I just leave it where it is. It’s also running out-of-date software.

Maybe this year? Probably not. I am very good at procrastination.

Thanks also to those of you who left comments. Often they are thought provoking. I never know whether to respond or not. If I’ve left you hanging, I apologize.

Geez – look at the time. Even I need to get to bed at some point.

When You Don’t Know Number One

Google has announced its Zeitgeist list for 2006.

I always thought this list should be their most popular searches. It’s not. Year after year the most popular search terms are pretty much the same… and I’m sure the Google boys didn’t want to let on what people are really searching for.

No specifics, but by and large, you’re perverted!

As Google’s corporate voice explains:

We looked for those searches that were very popular in 2006 but were not as popular in 2005 — the explosive queries, the topics that everyone obsessed over. To come up with this list, we looked at several thousand of 2006’s most popular searches, and ranked them based on how much their popularity increased compared to 2005.

Indulge me a moment. There are some entries we do have to discuss. For instance, number one on Google’s master list is Bebo. Yes – the world is searching for Bebo. I have no clue what Bebo is (and until a moment ago, I was going to type ‘who it is’)!

Let’s put this in perspective – each time I type Bebo, my spell checker reminds me I’ve done something wrong!

From Wikipedia: Bebo (pronounced “Bee-boh”) is a social networking website, designed to allow friends to communicate in various ways. It has developed into an online community where users can post pictures, write blogs and send messages to one another, and is similar in format to MySpace, hi5.com, Xanga and Yahoo! 360.

Inferred in that is, I’m too old (or too married) to ‘get’ a social networking site. That’s depressing.

There are a few other interesting tidbits to be found. There was lots of buzz off the net (aka – the real world) this year for Dancing with the Stars and Project Runway. They’re both rounding errors compared to American Idol!

Likewise, the Super Bowl, World Series and Olympics paled in comparison to the World Cup – a non-event in the United States.

If you’re romantic, the Tom Cruise/Katie Holmes wedding took 4 of the top-10 spots in the marriage list. Next year, we’ll see how the breakup rates.

Finally, who are the Cheetah Girls and why do so many people want tickets? Can a huge touring act be completely under my radar? Am I that unhip?

Why All The Money?

It’s a good week to be Mark Zuckerberg. First, it’s always good to be 22 years old (or so I remember). Second, it’s nice to have a little nest egg to fall back on. In his case that’s Facebook.

If you don’t know what Facebook is, don’t worry. You’re probably not a college student and here in the 21st Century, hipness is on a need to know basis.

Briefly, Facebook is a social networking site, like MySpace. Actually, it doesn’t make any difference. It gets a lot of traffic from people advertisers want to reach. Currently, traffic = revenue.

From The New York Times:

When Viacom offered $750 million for Facebook in January, he asked for $2 billion and was rebuffed, according to a person involved in the negotiations. Now, he remains undecided about the latest offer, made in the last few weeks by Yahoo.

That latest offer is for around $900,000,000 (the numbers seem to have more impact fully written out).

I don’t get it. As with the last Internet bubble, the numbers just don’t add up.

Let’s say the software, hardware, infrastructure for Facebook is $10,000,000. Oh, what the hell – make it $50,000,000. That’s got to be way high… really, really way high, but it doesn’t make any difference.

With $900,000,000 you could set up an online competitor to Facebook and spend hundreds of millions of dollars to promote it. Give away bags of money if you want – real bags of money. Buy the user’s allegiance away from Facebook.

How can that not be cheaper than buying Facebook outright&#185?

What is the sense of buying a business that will bill under $50,000,000 this year for close to a $1,000,000,000?

Back before the Internet burst the first time, loads of companies where sold for immense sums. Broadcast.com went to Yahoo! for $5.7 billion. Click on Broadcast.com today – you just get Yahoo!

From Wikipedia:

In April 1999, Broadcast.com was acquired by Yahoo! for $5.7 billion in stock and became Yahoo! Broadcast Solutions. Over the next few years Yahoo! split the services previously offered by Broadcast.com into separate services, Yahoo! Launchcast for music and Yahoo! Platinum for video entertainment. Yahoo! Platinum has since been discontinued, its functionality being offered as part of two pay services, AT&T Yahoo! High Speed Internet and Yahoo! Plus.

As of 2006, neither broadcast.com nor broadcast.yahoo.com are distinct web addresses; both simply redirect to yahoo.com.

The Broadcast.com sale wasn’t a total loss… at least it wasn’t for Mark Cuban, now owner of the Dallas Mavericks and HDNet.

So, Yahoo!, bon chance on this one. They can’t all be overpriced bombs. Can they?

&#185 – This is by no means a rap on Facebook – a perfectly fine site. I’m kvetching about price, not content.

Counter Adds A Digit

On the lower right side of this page is a counter. Every time a ‘real’ human hits any page on the site, the counter increments by one. As of tonight, the counter is well over 950,000.

Sometime in July, geofffox.com will go over 1,000,000 page reads. Holy crap!

In order to facilitate that, tonight I changed the counter to seven digits from six. I’m not sure I ever thought that would be necessary.

It’s probably a second’s worth of traffic to Google or Yahoo, but to me, this counter is impressive.

Second Thoughts At Google

More than nearly any other large company, Google has had a mostly good reputation. It’s a company made of smart people who revolutionized Internet search.

It’s no exaggeration to say Google has changed the Internet. They did it all through innovation. After all, they weren’t the first search engine, coming out of the blocks against already established players like Yahoo! and AltaVista.

Have I spread enough honey? My last few Google posts were more pointed and brutal. Like many others, I was quite upset by Google’s loosening their principles in order to operate in China.

Tonight I read this from Google co-founder Sergey Brin:

“Perhaps now the principled approach makes more sense.”

In other words, maybe we shouldn’t have done what we did. I would feel better if this change of heart came in the abstract, but it looks like China has been limiting or totally cutting off access to Google within China.

If that’s the case, selling out hasn’t produced any gains – just awful publicity. And, like the old joke, the argument is no longer whether they’re whores but just dickering over price.

More On Net Neutrality

I was going to write about this a few days ago, but I’m wondering if it’s getting too politicized? I have this ‘no partisan politics’ policy here. My suspicion is, this is still on the right side of my line – but close.

I have written about Network Neutrality before. Network Neutrality refers to a defining principle of the Internet – all packets are created equal. Geofffox.com gets the same treatment as google.com as far as your ISP goes.

As is the case when phone companies act as phone companies, they are not looking at the content of what you’re receiving. Without Network Neutrality, packets could be sniffed to assign them a priority – and you probably will have no say in what that priority is and how it’s applied.

I like Network Neutrality. Make no mistake about it, it benefits me. But I also think it’s good for the Internet. New businesses and fresh business ideas are hatched online all the time. I’d like to see the cost of entry kept low. Should new businesses have to bid against EBay or Yahoo! to get to my house on time?

AT&T, Bell South and other carriers would like to charge extra for ‘enhanced’ carriage – a guarantee of expeditious delivery through network traffic. I read some remarks from a Bell South rep… and it made sense. He made analogies to charging more for a first class airline seat.

I understand what he’s saying, but I still don’t buy in.

On one side of this argument are the ISPs, like the Baby Bells. The other side are the Googles and Microsofts and geofffox.com. So far, in the first vote in Congress, the carriers won.

I read this on a site called savetheinternet.com:

Looking At Video On The Web

I will sit online and watch twenty minutes of a Photoshop tutorial or other narrowcast that interests me. I won’t sit for twenty minutes of a compilation of stories – some of which, by definition, appeal to me less than others.

As I wrote yesterday, with a house full of Helaine’s friends visiting, I spent a lot of looking at online video. It quickly became obvious there’s a lot right and a lot wrong as far as video goes.

I’m not talking about content. There will always be good and bad content. This is about structure, access and indexing.

While mulling over what I would write in this entry, I had breakfast and browsed the Sunday Times.

THE NEWS Yahoo said it was backing off from a plan to bring television-style programming like situation comedies and talk shows to the Internet.

BEHIND THE NEWS As advertising grows on the Internet, there is a market for content as well. But the content that seems to be working best is created by individual users and takes the form of short videos, shared photos, blogs and other small-scale efforts. The Hollywood approach, epitomized by Yahoo’s hiring of Lloyd Braun, the former chairman of ABC Entertainment, in 2004, is no longer in favor. There had been speculation that the shift in strategy would result in Mr. Braun’s leaving the company, but he vowed last week that he would stay.

Yahoo!’s&#185 corporate wisdom seems to be right on. Internet video is not watched the same way as mainstream over-the-air video.

As far as I can tell, that point is lost on the news divisions of the major broadcast networks. NBC and ABC both present ‘conventional’ newscasts online. I’m glad they do, as opposed to posting nothing, but they have extremely limited utility.

Internet video done right is sharply focused – one subject. For news, that means offering stories one-by-one.

I will sit online and watch twenty minutes of a Photoshop tutorial or other narrowcast that interests me. I won’t sit for twenty minutes of a compilation of stories – some of which, by definition, appeal to me less than others.

Technology does exist to make a newscast random access, so I can pick and choose what I want to see. I don’t see that technology widely used.

In the pre-remote era there were ‘specials’ and ‘variety shows’ on TV. They’re gone, victims of cost and easy viewer choice. I think the same fate awaits conventional TV newcasts re-purposed for the Internet (or web only newscasts presented in virtually the same format as their on-the-air siblibgs) .

It’s a new age, and content must adapt.

What seems to be in its infancy is a way to find what you’re looking for and a standardization of format. Why must we fight between Windows Media, Real, Quicktime and Flash. Isn’t there already one or two that are actually superior to the others?

That was painfully obvious when I followed a link for a Simpsons video that went to youtube.com. After I watched, and was on the youtube.com site, I couldn’t do much but randomly traipse around.

Yes, there were categories to click, but it was non-intuitive and a hodge podge. I ended up going to pages that I hadn’t intended to visit.

The same goes for Itunes. It looks organized (and Itunes, after all, is an adjunct to the Ipod, with the world’s best designed user interface), but I had trouble finding what I wanted, or even knowing whether what I was clicking was audio or video! And why is it necessary for Itunes to run in its own application and not my browser?

There is not yet a ‘Google’ for video – and that includes Google’s video search though this ad implies they understand there’s a problem). We desperately need one. We’re early in the game. Someone will figure it out before long.

Addendum – As I finished writing this, I came across a link for the Natalie Portman video from last night’s Saturday Night Live. Though NBC will surely end up objecting to and stopping this improper use of their content by youtube.com, isn’t this the way SNL should be presented on the Internet – a piece at a time?

&#185 – Am I writing that correctly? The corporate name ends with an exclamation point. It just doesn’t look right set in type.

Network Neutrality Revisited

I’ve been writing a lot about the concept of network neutrality – how all websites and services should move through the Internet unimpeded. Some telcos and other Internet providers see it otherwise.

I though this was a very geeky topic and there wouldn’t be much discussion. Then I picked up this morning’s New York Times. My hot topic is their lead editorial.

Would the Internet have flourished with new age companies like Yahoo!, Google, Amazon and EBay, if they had to pay-to-play?

Criminals Of The Internet

I am fascinated by the ‘dark side’ of the Internet.  Maybe that’s because I was here (wherever here actually is), back when it all began… or close to it.

How long ago was that?  My first surfing of the Internet was done with a browser (Lynx) that only saw text – no images, much less multimedia content.  I remember sending a  technical comment to Yahoo!.  The person responding (get an actual person to respond today) said he’s pass it along to “Jerry.”  He was talking about  Jerry Yang, Yahoo’s co-founder.

The Internet was trustworthy.  In fact, many of the Internet’s biggest weaknesses are caused by the innocence of software coders who didn’t feel it was necessary to verify much of anything because it was a relatively small group of American geeks – mostly affiliated with colleges, universities or the military.

When I send email from home on my geofffox.com account, it comes from servers run by Comcast.  The same mail, sent from work, comes from a server I use at 1and1.com (not the station’s mail server).  I hardly ever use the server assigned to geofffox.com (long story about its dependability).

No one checks to make sure I really am entitled to use geofffox.com.  I could use anything as my return address with little fear of getting caught or suffering consequences!

It’s that ability to do what you wish with little scrutiny that has allowed parts of the Internet to become a cesspool.

I am often call upon to fix friend’s computers that have slowed down, as if a computer was a mechanical device that doesn’t run quite as well with age.  Of course the real reason for the slowdown is that they’ve been bogged down by hidden garbage on our trustworthy Internet

I read a long article, Invasion of the Computer Snatchers , in today’s Washington Post that shows how far all this scamming is going.  It’s scary.

Compromised computers are turned into ‘bots.’  It’s the PC equivalent of “Invasion of the Body Snatchers.”

As is so often the case with crime, a few criminals can affect hundreds or thousands of unsuspecting computer owners.  And, since the thieves and scammers are giving away your time or money or convenience, they really don’t care how insidious their actions are.

What I don’t understand is why there isn’t a more concentrated effort to crack down on this crime?  OK – maybe mere individuals don’t have much pull, but Citibank, Bank of America, PayPal and others must.

And, since at some point these transactions must lead to the movement of money – why can’t it be tracked down and stopped?  I just don’t get it.

The Internet has such an incredible promise, which will never come to fruition if the net is allowed to remain the cyber equivalent of Times Square, circa 1975.