If you watch a lot of football, and we do, you see a lot of the same ads repeated… and repeated again.
Helaine likes the animals singing along with Andy Kim’s Rock Me Gently. I like the NFL merchandise spot where players deliver ‘swag,’ like Adam Vinatieri kicking a grill long distance to a fan.
We like anything with Peyton Manning, especially his “pep talks.” Helaine just rewound the DVR to see MasterCard was the sponsor. Oops. I’d work on that brand recognition boys.
We’re disappointed by Southwest Airlines’ new business oriented spots. We like Southwest as they were, people oriented.
Mostly, I’m bugged by the Coors Light ads. You know the ones. Twentysomething guys infiltrate NFL post-game press conferences. Using actual coaches responses, the script inserts new questions.
This bit was pretty funny when Steve Allen did it in the early 60s¹. It is not funny now.
Good writing is incredibly valuable. These are terribly written. There is no subtlety, no nuance. The match between question and answer is often tenuous. The whole thing is just forced.
There is one unforeseen problem with my distaste for these spots. I can’t turn away! Helaine was first to notice, as soon as the commercial came on TV I’d snap my neck in that direction.
Maybe I shouldn’t let Coors know.
¹ – I remember Allen using this on his Sunday evening show. He would play back studio supplied, filmed interviews with movie stars on location. First he’d do the interview straight. Then he’d do it again, with new questions.
Steve Allen invented most of what’s on TV and everything that’s on late night.