Oh Apple. You shot yourself in the foot with your own gun. It wasn’t pretty. Even Toyota feels bad for you.
To briefly recap, Apple released the iPhone 4 to uniformly rave reviews. Then people began to notice holding the phone in your hand could weaken the signal enough to disconnect your call!
In an e-mail Jobs downplayed users’ reception gripes as a “non-issue.” Meanwhile, others within Apple are advising iPhone 4 users to avoid gripping the device from the lower left corner.
Yeah user–it’s your fault.
Later Apple claimed there was no antenna problem. The signal bars were calculated improperly (meaning they historically made at&t’s network look better than it was!). Now Consumer Reports has burst that balloon.
When your finger or hand touches a spot on the phone’s lower left side—an easy thing, especially for lefties—the signal can significantly degrade enough to cause you to lose your connection altogether if you’re in an area with a weak signal. Due to this problem, we can’t recommend the iPhone 4.
Apple is putting on a clinic in how to kill your brand. Their strong selling points were unquestioned quality and reliability. This isn’t some Acer or Asus–it’s Apple.
Airlines walked this road. Early on the old line airlines turned up their noses at the low cost competitors. That service differential is gone. Now they compete solely on price and the legacy carriers operate from a weakened position.
Apple has scheduled a Friday press conference. They need to take responsibility even if they don’t feel responsible. Apple needs to finally claim some high ground.