Google Maps Enhances Traffic Reporting While Scaring The Crap Out Of Me

They know where you are. And by they I mean Google and anyone holding a subpoena!

Have you ever checked out the traffic using Google? In the past few weeks a major change has totally transformed the experience making traffic reporting on Google so good I am petrified of the technology behind it!

When you choose to enable Google Maps with My Location, your phone sends anonymous bits of data back to Google describing how fast you’re moving. When we combine your speed with the speed of other phones on the road, across thousands of phones moving around a city at any given time, we can get a pretty good picture of live traffic conditions.

They’re reading the GPS on your cellphone. They know where you are. And by they I mean Google and anyone holding a subpoena!

google-maps-traffic.jpgThe cool part is being able to aggregate the GPS data from many phones. Right now Google shows some slowdowns on I-95 in Fairfield County, but they also show Whitney Avenue in Hamden running well with discrete green lines for north and south. There are some minor secondary roads you’d never expect to see tracked which are!

Sometime very soon technology like this will integrate with the data in your GPS to seamlessly route you around traffic in real time. The upside potential is great. Think of the savings in worker productivity and gas consumption.

The scary part is this is one more way we’ve lost any semblance of anonymity.

I’m not sure why I care, but I do. I’d like my thoughts to be my own. I’d like my route… my travels to be my choice without question or oversight.

Who am I kidding? That ship has sailed.