Making News – Texas Style Has Got Me Worried

A friend emailed me the ad you see on the left. It’s for a new reality program on the TV Guide Channel, “Making News – Texas Style”.

Yeah, it surprised me too. I thought they only ran character generated listings.

The ad scared me. Some people already look upon us TV types as shallow or trivial. This won’t help.

“Meet Jay, the station’s future anchorman and “Star of West Texas”; Bill, the longtime anchorman who worries about his recent demotion to reporter; Melissa, the reporter with a sense of humor, who’s out to prove she’s great at her job; Kara, the feisty young reporter who’s always up for a challenge; Tatum, the anchor and former Miss Texas who balances family and her career; and Jose, the news director pushing hard for his team to be #1. This news team will do anything to get their stories on the air and beat the competition.

That ad represents everything superficial TV news can be with none of the substance. I’m not saying we’re teaching college level courses on-the-air, but there really is more than pageant winners and cat fighting in the newsroom.

Actually, I can’t guarantee the ad’s copywriter saw the show, because “Making News – Texas Style” was a lot closer to this reserved blurb in a TV Guide press release.

The network is making an especially big bet on original content this year. On June 13, it will debut Making News: Texas Style, a 13-episode reality series about a TV station