I start most weekdays late. Saturdays start even later.
In the shower six’ish, I turned on the radio. Garrison Keillor was just starting A Prairie Home Companion on Public Radio.
Helaine walked in to use the sink and wash her face. She couldn’t help but hear the radio blasting away. He’s not her favorite.
OK – that’s too kind.
She dislikes the show. There, I said it.
As I listened to some guy from Louisiana that Garrison was praising as if he was the second coming, I started to think about radio. These are tough times for radio.
It’s not just the competition from satellite services and iPods, it’s also TV. Does anyone listen to the radio at home except me?
I asked my friend Bob last week. He said he thinks the vast majority of his morning show’s audience (Bob & Sheri, heard across the US) is out of the home. Some are in cars, others at work. There are downloaders listening to podcasts, but that’s still a small minority.
Radio is having trouble competing with TV in the one daypart radio has historically dominated. That’s good for TV, because AM drive is the one daypart that’s going to be difficult for the interactivity of computers to compete in and which has shown substantial viewing growth in the last two decades.
My only in-house radio listening takes place in the shower. I have a Sony radio (using 3 c-cell batteries that last well over a year between replacements), mounted on a bracket on the shower’s side wall.
We have a clock radio next to the bed. It’s hardly used. When I turned on the family room receiver during last week’s poker game, it was the first time it had been on in months… maybe years. That radio is at least thirty years old. When it dies, it won’t be replaced.
It’s very difficult for sound to compete with sound and pictures. That’s probably a good thing for me.