Video Editing Magic On My iPhone

It resides on the iPhone, so you edit with your fingers!

reeldirector-screen.jpgOK, this is very cool. No, more than cool it’s groundbreaking. The video attached to this entry is astounding for the mere fact it’s here–shot and edited on my iPhone. This isn’t a small incremental technological step–it’s a leap!

First let’s talk camera. The iPhone will never be confused for my DSLR, but it’s capable of photos meant to be used as Internet illustrators. The still and video camera performance is very good, especially when you consider the size.

Apple wisely put a wide angle lens on the iPhone. It is nearly the perfect focal length for a tiny camera because it allows you to be close while capturing a wide field. A wide angle lens also reduces shake.

Lots of phones have cameras. No need to be impressed yet.

The amazing part is an app I bought for $4.99. It is a video editor called ReelDirector. This is a simple editor with transitions and a font generator for titles. It resides on the iPhone, so you edit with your fingers!

One of our photographers at work said, “Ok, you can shoot and edit video on your phone…virtually putting me out of work!!”

It has not been easy to trim the source video. Whether that’s an acquired trait remains to be seen. It can be done.

This editor doesn’t support b-roll, so no covering long sound bites. It also won’t pull music from your iPod library–a missing feature the developer blames on Apple and their iron fisted control over the entire iPhone experience.

The titling feature is only available for opening and closing credits. You can’t “font” someone speaking on-camera.

I can’t believe I’m finding fault because this app is magical. No one has ever considered so daunting a task in so small a box. Video editing is usually a sophisticated challenge with some software suites running many hundreds of dollars per copy and demanding “heavy iron” computers.

This video is hosted on Youtube, meaning the quality has been reduced a little. You can see a higher quality Youtube version here. It’s still not too bad. See for yourself.

Working For You – Not

I’m not in Las Vegas for the National Association of Broadcasters convention. I wish I was.

It’s a hardware, not content, affair. I was there a few years ago, demonstrating products on behalf of a weather equipment vendor. This broadcasters convention attracts a lot more production companies than TV stations.

Announced at NAB and most interesting to me, without really knowing everything that’s there, are new software suites from Adobe and Microsoft. These are made for posting richly interactive multimedia content on the web. This software facilitates an experience more than a few steps beyond just watching a video on YouTube in a small window.

What concerns me is the deep insertion of DRM, or digital rights management into the output of these products. Producers want the ability to make sure you watch the commercials if you watch their content. Certainly they’re entitled to make money to pay for their troubles.

The problem is, so far DRM has been an invasive add-on. It adds another layer of complexity to the viewing experience. It is software designed for the customer, but not the end user… or at least it has been until now.

I worry because Microsoft’s Silverlight platform requires people watching the content to first download a new plug-in (as you do for Flash, Real, PDF files, etc.). When Microsoft asks me to install free software, I instinctively count my fingers and lock the silverware.

A perfect example of DRM gone wrong shows up in the Sony-BMG DRM debacle. Sony’s audio CDs installed secret software on computers to protect Sony. Unfortunately, the software wreaked havoc with some PCs.

There are rumors Sony’s at it again with DVDs that won’t play in some (even Sony’s own) DVD players.

Maybe, in these rapidly changing days, there’s a better way to include commercial content? Maybe the ‘roadblock commercial’ we’ve accepted for over 50 years needs to change?

In the meantime, my opinion is, Adobe and Microsoft are not working for you.