There is rewinding and multiple viewing of the ads on Super Bowl Sunday. It’s one of the few times it happens.
Everyone talks about the ads run during the Super Bowl.
Before the game all you hear is the ridiculous cost – this year around $90,000 per second. After the game (and the money’s been spent) the spots are compared.
Is it all worth it? Probably. From the New York Times TV Decoder blog:
For instance, the commercials “got a higher audience than the game” in homes with the TiVo video recorder service, said Todd Juenger, vice president and general manager for audience research and measurement at the New York office of TiVo. “There is rewinding and multiple viewing of the ads” on Super Bowl Sunday, he added. “It’s one of the few times it happens.”
The phrase is, “Content is king.” Good commercials are good entertainment. People will watch anything, if they’re entertained.