The Oscars As A Synergistic Social Media Triumph

oscar selife

Did you watch the Oscars? We did. I suspect numbers will be up this year. It has little to do with Ellen’s performance or anything on-the-show, though she and it were very entertaining.

The Oscars has written the playbook on leveraging social media. It is the synergistic wunderkind! Truly a two screen show.

If you’re on Twitter you can’t not watch the Academy Awards. It our common experience. We’re watching TV together as a family. Welcome back to the sixties.

Of course the Oscar telecast has to bring something to this stew. It’s live. It’s unpredictable. It’s enthusiastically embraced its marriage with the second screen.

Don’t underestimate that last move. Few have done it as effectively or with the ease shown by Ellen tonight.

There were Twitter references everywhere. Ellen set up the selfie you see atop this entry during the show.

Long before midnight Sunday, the photo had been retweeted more than 2 million times, breaking a record set by President Barack Obama with the picture of him hugging First Lady Michelle Obama after his re-election in 2012. Twitter also sent out an apology because all of the retweeting disrupted service for more than 20 minutes after 10 p.m. ET. – AP via npr.org

She took another with Liza Minnelli. And then there was the (real) pizza oscar pizza guydelivery guy. It’s a good night to be @BigMamasNPapas.

My last few years in TV saw a push to engage viewers via social media. We were trying to make you more ‘sticky.’

The fact I have so many followers on Facebook and Twitter speaks to my belief in that. We never did it this effectively.

Has anyone?

On The Red Carpet With Stef

stef on red carpetAt its heart Los Angeles is built on entertainment. This is ground zero for TV, movies and music. It all gets concentrated this time of year. In LA, this is award season.

We’ve already had the Golden Globe and SAG Awards. The Oscars are still to come. Tonight, it’s the Grammys.

Awards are big business, as are the shows that flank the awards. Think NFL pre and post-game shows. The depth of coverage is crazy. Tonight it’s four hours live before the Grammys and another hour after, all on E!.

That’s where you’ll find our child. Stef has been working for E! during awards season. She’s on the Red Carpet again tonight.

Like coverage of any live event, these shows include set-up packages for context and depth (and to fill time between the star sightings). Stef’s been involved in those as well.

Until now she’d had been involved in reality. This is Stef’s first time working live shows. Live TV was my crack cocaine. Hopefully, she’s feeling that same excitement.

The hours are very long, but she’s in the middle of events everyone talks about with the world’s biggest celebs. It’s a pretty cool job and we’re happy for our child.

Of course this does oblige us to watch five hours of E! today.

Happy New Year Dick Clark

It’s a family tradition that we don’t go out on New Year’s Eve. There are a few really simple reasons for this. First, I usually work. Second, we don’t drink.

Years ago, the last time we really went out for New Year’s, a drunk guy started making a pass at my wife. In fact (though we laugh about it now) we almost broke up on our first pre-marriage New Year’s Eve together.

This year, we stayed home with Steffie and watched some of the goings on in Times Square. Helaine said she wasn’t, but I was very worried that some masterstroke terrorist act would take place in Times Square while the World watched.

Though we moved back and forth between Fox, MTV and ABC, we mostly stayed with ABC. Sure, I work for an affiliate, but there is also a tradition with Dick Clark. Again this year, for at least the second year in a row, Dick was inside a warm studio above Times Square. I’m sorry. He needs to be outside. And last night, the weather wasn’t all that bad.

I was also upset at the use of Steve Doocey – who represents Fox News Channel’s morning show – as ‘talent.’ This is not to say Steve isn’t good… he is. But, this is another case of cutting your nose to spite your face. Why would ABC want to shine such a bright spotlight on someone who is trying to eat their lunch? Doesn’t anyone in the company realize that using talent from other networks is the equivalent of dumping the Disneyland live shots for Six Flags or Universal?

There was a pretty tough article on Dick Clark in Newsday recently. I’ve attached it to this link.

Maybe because I knew most of this before, or maybe just because it’s becoming more obvious now, I have trouble finding Dick warm and likable. His interaction with others, especially on ‘tosses’ from live shots, or look live taped pieces, is forced and a little too staged.

On the other hand, I’m not ready to cede New Year’s Eve to Ryan Seacrest or the stable of hosts on MTV (none of whom stick out in my mind).

Happy 2004

Continue reading “Happy New Year Dick Clark”