Did you watch the Oscars? We did. I suspect numbers will be up this year. It has little to do with Ellen’s performance or anything on-the-show, though she and it were very entertaining.
The Oscars has written the playbook on leveraging social media. It is the synergistic wunderkind! Truly a two screen show.
If you’re on Twitter you can’t not watch the Academy Awards. It our common experience. We’re watching TV together as a family. Welcome back to the sixties.
Of course the Oscar telecast has to bring something to this stew. It’s live. It’s unpredictable. It’s enthusiastically embraced its marriage with the second screen.
Don’t underestimate that last move. Few have done it as effectively or with the ease shown by Ellen tonight.
There were Twitter references everywhere. Ellen set up the selfie you see atop this entry during the show.
Long before midnight Sunday, the photo had been retweeted more than 2 million times, breaking a record set by President Barack Obama with the picture of him hugging First Lady Michelle Obama after his re-election in 2012. Twitter also sent out an apology because all of the retweeting disrupted service for more than 20 minutes after 10 p.m. ET. – AP via npr.org
She took another with Liza Minnelli. And then there was the (real) pizza 
delivery guy. It’s a good night to be @BigMamasNPapas.
My last few years in TV saw a push to engage viewers via social media. We were trying to make you more ‘sticky.’
The fact I have so many followers on Facebook and Twitter speaks to my belief in that. We never did it this effectively.
Has anyone?