A New Network

Recently the UPN and WB TV networks decided to merge and form CW. News Corp (aka Rupert Murdoch), which owns the Fox Network and also a few UPN stations was left out in the cold. Today, their revenge: “My Network TV.”

I’ve attached the NewsCorp press release after the jump, but basically this little network will premiere with two telenovellas.

Though seldom seen in the English speaking United States, novellas are a mainstay of Spanish television here and lots of networks worldwide.

Maybe the word novella is a bit pretentious. These are soap operas, in prime time, Unlike most nighttime network dramas we see now, these will be shot on videotape (or whatever the next generation of video storage turns out to be), not film.

I would expect these to be sexy, steamy soap operas – as far as the envelope can be pushed.

If, and this is a big if, one character or one story line gets ‘hot’, this will be the best investment in modern television. “My Network TV,” more than any other network, will be driven by the power of word-of-mouth. One of these telenovellas could get hot in an instant.

Here in Connecticut, it’s certainly possible My Network TV will be offered to WCTX, our UPN affiliate. I have no knowledge of any inside dealings and would expect to be kept out of the loop, as you would expect with any employee who had no need to know.

It is seldom you see old line media making creative moves like this which might build over-the-air viewing. This is definitely out of the box thinking, probably by Roger Ailes (also responsible for Fox News Channel).

I am worried I won’t approve of the final product which is presented. Still, I have to say I am pleased that there’s still creative thinking going on at the network television level.

Continue reading “A New Network”

Showing Hurricane Forecasts Differently

Over the past week or two I have followed a few conversations on weather bulletin boards considering the accuracy of hurricane forecasts. Usually, if you hear a hurricane forecast, it is couched with mentions of how hurricane forecasts are very difficult to make.

Let’s use layman’s terms: inaccurate.

This is a given. It is a part of my field I wish was better – though I understand why it’s not.

After Hurricane Charley, there has been a lot of thought given to how people in the Fort Myers area weren’t prepared for the storm even though they were in the Hurricane Warning Area. Maybe… just maybe… it has something to do with how we on TV, and the Hurricane Center, display these forecasts.

The projected path is a line and is bordered by an area of possible error, which expands over time. The thought is, get rid of the line and just show the larger area that displays our margin of error.

It’s a good idea and I’m going to implement it in my system later today.

The problem with the line is, it makes people think we’re more accurate than we really are. Here’s an example of a similar situation. Last winter, the news director for one of my competitors told a magazine reporter that her meteorologists could predict snowfall to the fraction of an inch. What probably happened was, she saw computer outputs that went to 2 places to the right of the decimal point and thought, because it was printed that way, it would be that way!

In order to produce forecasts we often make assumptions and use numbers that imply more accuracy than we have. It’s my job to keep those numbers hidden and just show the usable, trustworthy results. She had seen something not meant as a final product and without any background in meteorology latched onto it.

That’s the problem with the track line. Yes, it’s in the center, but to dwell on it implies more accuracy than we really have.

Blogger’s note: I continue to display ‘live’ links to the latest hurricane info on the right side of this page. It’s a neat feed from the Hurricane Center which I update about 100 times a day.