Helaine and I are thrilled the Phillies are in the World Series. For Fox Sports it’s not a glamour matchup. I would guess the expectation is for low World Series ratings… meaning lower promotional effectiveness… meaning lower newscast ratings on the Fox affiliates. It’s a vicious cycle.
My friend Peter sums it up best in this email:
As you know I’m not much of a sports fan but that doesn’t mean I have no knowledge of what’s going on. I’ve at least heard of the major teams and some of the players even if I don’t follow them. That said, in the upcoming World Series the Phillies are playing against a team that I have never even heard of before today.
Record low ratings are on-the-way.