Helping With Hosting

His is not the first hosting plan I’ve seen a friend have that wouldn’t pass a comparative shopping check.

I spent some time at my friend Rick’s house. I’m going to help him rebuild some websites. I guess it’s not as easy as I thought.

As I see it the problem is most people only know what they don’t want because they have no way to quantify what they do want. All the concepts that developers think of are transparent and so missing from the thought process of the end user.

See–and you thought I didn’t learn anything today.

As it turns out Rick’s current web presence is with a company that’s…. ummm… stingy? He has 1.5 Gb of space. He’s using 1.6 Gb! For 25% the cost I found a place that will give him nearly one hundred times the storage.

That’s not unusual. His is not the first hosting plan I’ve seen a friend have that wouldn’t pass a comparative shopping check.

Most small business websites use such a small percentage of their purchased hosting plan, it’s nearly criminal.

Making Your Website Popular

I got a call from a relative tonight. We were talking about his business and its web presence (something more and more critical by the day). He was disappointed because search engines weren’t bringing a lot of traffic to the site. In fact, they brought almost none!

He’d looked into the idea of ‘search engine optimization’ or SEO and realized he had a problem. I opened my browser, looked at his site and realized the more he knew, the less happy he’d be with his site’s usefulness in the real world.

Search engines don’t see the Internet the way we do. They can’t understand pictures. There are also various methods of page markup that are, at best, difficult for them to understand.

My relative’s site was nearly 100% written in Adobe Flash. That’s one of those tough to read methods.

The site looks good to a human and horrendous to the machines that really decide what we’ll see. There are some small improvements he can make, but his problems are deep seeded.

I was having this discussion about SEO at work a while ago. I offered an opinion on story headlines and how they should be written. In TV, headlines are teasy. They promise to deliver something in the future, but give you almost nothing now.

On the Internet they can’t be done that way. People are searching online for what they scecifically want . They’re not looking for a play-on-words pun or ironic little twist. Headlines that tease and don’t convey the gist of the story are counterproductive on the net!

The intelligence built into Google or Yahoo isn’t as clever or adaptable as you are. Some very good content is lost, because it’s ‘too fast for the house.”

I will help fix my relative’s site, if asked. Sadly, I won’t be improving it for the end user. My goal is to make it more attractive to machines!

Be Nice To Interns

I’m sure I’m not always nice to the college interns who spend time at the TV station, desperately trying to learn enough to take my job from me. Sometimes I am.

Obviously, there’s a story that goes with this.

Remember the VH-1 show “Pop Up Video?” Standard music videos would play, but they were overlaid in post-production with pithy little facts. In case you’ve forgotten, here’s Cindy Lauper’s “Time After Time,” PUV style.

When I first watched Pop Up Video, I was blown away. What a great concept.

The show ended with typical on-screen credits and a little logo for Spinthebottle.com, the production company responsible. This was in the early days of the Internet. I was surprised to note their web presence.

I opened a browser, found the site, figured out the email address of the guy in charge, and sent a complimentary note. It reached Tad Low.

Low wasn’t that long out of college and told me a story about his internship – as it turns out in a local TV station’s newsroom. One night the weather was rainy and the local weatherman offered him a ride back to the dorm.

Oh – I was the weatherman!

I had no idea. I didn’t remember doing that. I didn’t even remember Tad, who was a Yale student at the time.

I’m thinking about this because Tad’s in the paper today – in the New York Times for his show on Fuse, “Pants-Off Dance-Off.”

Having a Blog – The Fringe Benefits

I like writing in my blog. Hopefully, that’s obvious. Whether anyone reads it or not, it’s an opportunity to vent and reflect. There are, unfortunately, far too few places to do either.

A side benefit of having a blog is the web presence it gives me. Do a Google search for Geoff Fox and you’ll find me first, even though there are other Geoff Foxes – most more accomplished than I am.

Once you’ve found the website, getting in touch with me by email is simple. From time-to-time I get a note from someone I knew a long time ago who stumbled across this site. One came in tonight.

Actually, I’m lucky I found the note from Dave Kulka, because it was in my spam box, snuggled between herbal Viagra and mortgage offers&#185.

David Kulka here. Geoff, how the hell are you? We haven’t spoken in a

long time. I was sifting through DX artifacts and other memorabilia

from the past and came across a batch of old letters from you. You

were certainly easy to find on Google.

Email seems insufficient for catching up after 30 years, why don’t you

give me a call. 818-xxx-xxxx.

73’s

David

He’s David now, but I first met Dave Kulka in person in August 1968. We had met through correspondence and a mutual hobby, broadcast band DX’ing&#178, months earlier.

I had just turned 18. Dave was a few years younger. We planned on meeting for the National Radio Club convention in Los Angeles, visiting another radio nerd in Riverside, CA and spending some time at Dave’s house in Marin County, just outside San Fransisco.

This was my first time away from home by myself. I was flying cross country to meet a stranger. Who knew what he’d be like?

At 18, I was naive. There was never a question of fear or worry. I remember getting some incredible 1/2 price youth fare on TWA and flying from Kennedy Airport to Los Angeles.

There’s not a lot I remember, though a few individual events stand out.

The convention was held in an older, somewhat worn, hotel in Hollywood. I believe it was the Roosevelt, but I might be wrong. Within an hour of being in LA and checking into the hotel, I got myself arrested for jaywalking at Hollywood and Cahuenga! I think Dave got pinched too.

When we went to the desert in Riverside, it was as foreign a place as I’d ever been. I remember how bare the ground was, and how we were fairly close to a bluff which overlooked Riverside Airport. I went there a few times to watch the Hughes Air West Fairchild F-27’s takeoff and land

One day while we were in the house in Riverside, everything began to shake. I could hear plates and glasses rattling. Earthquake! It scared the living daylights out of me… though Dave and the home’s owner, Don, made like it was nothing. To this day, it’s my one and only earthquake.

Spending time in Marin County was also an eye opening experience. Dave and his family lived in a beautiful home on the side of a hill. There was a deck which ran from the side to the back. His parents cars were parked on the narrow road in front of the house. Their auto registration was somehow affixed to the steering post. Having grown up in apartment 5E, this was all culture shock.

I remember Dave’s mom. I couldn’t pick her out of a crowd today, but I remember thinking she was pretty and young for the mom of a contemporary. Mostly I remember her during the days of the 1968 Democratic Convention in Chicago.

This was the convention where Mayor Daley attempted to quash the dissent of the anti-war movement. There were riots in Chicago during the convention. It was all televised live.

Dave’s mom cried. It was a soft, emotional cry. Over 35 years later, that moment is strong in my mind. I remember her standing there, turned 3/4 away from the TV, in an emotional state because of something going on half a country away.

I didn’t understand the significance of what was going on at the time. Dave didn’t either. But her emotion from that night is still strong in my mind.

Dave’s uncle, Leo deGar Kulka, was the proprietor of a well known recording studio in San Fransisco. We spent a lot of time there, though I never met Uncle Leo.

Like I said, Dave could have been a weirdo – who knew? I was going out there on blind faith. But, he turned out to be a nice guy, and it was a trip which still stands out in my mind.

Tonight, on my way home from work, I called him and we spoke for a while. He has had an amazing life, traveling through much of Asia. These were not tourist jaunts to capitols, but trips through the countryside – places where Anglos are oddities. That kind of world traveling is one thing I’ve wanted to, but never will, do.

He sounds bright, self assured and content. On the phone I told him he sounded happy with his life, but I think content is a much more fitting word.

Dave’s in Burbank, in the San Fernando Valley, designing and installing recording studios. He is married with no children.

We get out there every once in a while. Next time, I’ll have to see him. How much could he have changed in 36 years?

&#185 – I always hope I find all the non-spam in my spam box, but, as good as popfile is, I am never sure. The downside to having a website like this is the amazing amount of spam I receive – hundreds of pieces every day.

&#178 – Broadcast band DXing is a hobby where you try and listen to distant, often foreign, broadcast stations on the regular AM dial. Using sophisticated, incredibly nerdy equipment, I was able to hear Europe, Hawaii, even Africa on an AM radio from the East Coast. I haven’t been involved in years, but still know the calls of most of the dominant clear channel stations and many of the strong regionals.