A Put Up/Shut Up Moment For McDonalds

The competition’s tough. Baby, that’s a pity.

Plain-McDonalds-LogoMickey D’s just announced a horrible quarter. Profits are down 30%. According to Reuters it’s because of “a food scandal in China and tough competition in the United States.”

The competition’s tough. Baby, that’s a pity.

Where were we?

How will McDonalds go about building its profit? Will it raise its prices? This is what the fast food industry has screamed any time the subject of raising wages comes up.

My guess is price raising is the last thing they’ll do. And, in spite of their kvetching, it would also be among the last things they’d do if forced to pay a more reasonable wage to the McDonalds crew.

I get it. Underpaying employees is fabulously profitable. It’s also reprehensible.

Let’s see how McDonalds goes about dealing with this crisis. It will tell us a lot about their honesty on the wage front.

McDonalds made over a billion dollars in this past quarter on revenue of seven billion.

Imus – Totally Off Topic

I watched the replay of Keith Olbermann’s show tonight when I got home from work. Not a particularly exciting news day. I had already seen or read nearly everything he reported.

While he was doing the Imus story, Keith made reference to “1,200 Hamburgers To Go,” Imus’ iconic comedy bit/album. And then Olbermann told the fiction normally associated with it – that it was a real call made on-the-air.

When this bit first aired, Imus worked at WGAR in Cleveland. After he left, I also worked there. All we shared in common was program director John Lund, who hired us both.

That McDonalds guy… it’s Lund! That’s what John told me nearly 35 years ago. I was asking about the bit, thinking at the time it had been a real call, when John told me the backstory.

I didn’t think about it until years later when I was watching Woody Allen’s Bananas. Siding with the rebels in a broken down Central American setting, Allen is sent to get lunch for the troops.

Do you have

any grilled cheese sandwiches?

– Yes, sir.

– Well, let me have a thousand.

And… tuna fish… and

bacon, lettuce and tomato sandwiches.

As far as I can tell, Imus’ album came out in 1972, a year after Allen’s movie. The scene’s are virtually the same.

The bit was funny. It just wasn’t original nor legitimate.

Keith Olbermann and I have corresponded in the past via email, but MSNBC has seen fit to ‘obscure’ his address. Since I can’t tell him, I’ll tell you.

Blogger’s adendum:

After I wrote this, John Lund wrote me. He was there, so his timeline is much better than mine. And, if writing now, I would no longer imply the connection between 1200 Hamburgers and Woody Allen’s Bananas.

Regarding 1200 Hamburgers to Go… We did all phony phone calls as setups because it was illegal to put people on the air without getting their permission first…and back then we had that telephone beep every 10 seconds when we recorded. While the LP was released when Don got to NY in 1972, we conceived and recorded it early in his tenure at 1220/WGAR, certainly by spring of 1971 if not the previous fall. As with many of the cuts on the album, I wrote the bits and was the voice on a few. I wrote comedy for Don for several years, including bits for his TV show on a UHF station in Cleveland (sponsored by Ed Stinn Chevy)…and bits like this. Typically he conceived the premise, I wrote the script or outline, we rehearsed, then he would call me in my office from the studio to record the routine. To sound like a McDonald’s employee for that call, I spoke with a pencil in my mouth.

How I Became A Maine-iac

Here’s the setup. I had vacation time I needed to take (and there’s more where that came from). So did my friend Bob from North Carolina. Neither of us wanted to spend much money, but he had a plan.

If we went on vacation to Maine, he could do some work for a radio station that carries his syndicated morning show, and we could visit Maine on the cheap. Anyway, he loves Maine and is very attached to the radio station in Bangor where he’s been heard for 10 years.

We made our plans, such as they were.

We’d drive up to Maine on Sunday and stay until Wednesday. I needed to be back in time to hand off the camera, “Clicky,” to Helaine and Stef who were going to a concert.

In return for Bob’s on-air visit, the station would arrange a place for us to stay. This was the first in what would be a string of incredible luck and good fortune that marked our trip.

Bob flew up from Charlotte, and we left midday Sunday. Though my car’s a convertible, you can’t drop the top when the trunk’s full – and it was full. That’s OK. Our 415 mile, six hour fifteen minute, trip was a little long for that much wind noise. And, as it turned out, once we got to Maine, the top stayed down!

We drove through Connecticut, into Massachusetts and then onto the Mass Pike. We exited near Worcester and then headed northeast into the Merrimack Valley and New Hampshire. From there, we paralleled the coast, without seeing it, on I-95.

Maine is a big state. Once you’re north of Portland, there is little but trees to see. We watched for moose!

Off the Interstate, we drove east toward Mt. Desert Island. It sounds foolish when you first say it, but it’s pronounced “deh-ZERT.”

The topography of Mt. Desert Island was set into motion as the Earth’s tectonic plates collided to form mountains. It’s only in the last tens of thousands of years that the true lay of the land was set by the advance and retreat of glaciers.

It’s an island – you expect to see water. There’s more than you expect! The island was scoured by glaciers, which formed lots of lakes, harbors and Eastern United States’ only fjord!

Our home was in the town of Southwest Harbor. More succinctly, it was on Southwest Harbor.

Because of the shape of the harbor, it has wide tide swings. High and low tide can sometimes be separated by 10-15 feet! For the tidally deprived, that’s a difference in depth. The actual water’s edge can, and does, retreat by hundreds of feet.

Our landlord/hosts were Mary Jo and Rhonda. They own the house we were in, one next door and another home well inland. They could not have been friendlier or more gracious.

Let me stop here and say, everyone was friendly and gracious. This wasn’t because I’m TV-boy, or because Bob has been on the radio for a decade. People on Mt. Desert Island and everywhere else we were in Maine were just nice.

The perfect example came later in the trip. We were on a tiny island – only 75 full time residents. I was in the general store looking for Chapstick. No luck. As I was about to walk out, a woman approached me, handed me one, and said it was in her purse, unopened.

I offered to pay for it, but she said (and this is an exact quote), “It’s my good deed for the day.” To me, that one sentence typified Mainers.

Our house was interesting, in that it was bigger inside than out. Built like a boat, it had slightly low ceilings and no wasted space.Upstairs there were three bedrooms. The two Bob and I used each had large picture windows that opened onto the harbor.

The bathroom was compact as well. I wouldn’t have mentioned it, but I’ve never been in a shower so small you had to be under the water at all times.

After unpacking, we headed to Cadillac Mountain. Cadillac is inside Acadia National Park, and at 1,500 feet above sea level, offers an amazing view in all directions.

While we waited for the Sun to set, we looked around. The air was clear and clean and richly blue. Below us were Bar Harbor and a number of coastal islands. Holland America’s Amsterdam was leaving port, continuing its New England/Canada itinerary.

We left the mountain and drove into Bar Harbor. With only 5,000 or so permanent residents, it is definitely a tourist town. However, don’t think honky tonk.

This is Mt. Desert Island. There are no 7-Eleven’s, McDonald’s, Starbucks or any other franchise or (shudder) big box stores. It is 1950s America as depicted on sitcoms – all white (97.88%), all Christian, all industriously hearty.

We had to get up early (for me) on Monday. Bob was going on the radio from a natural foods supermarket over 50 miles away. This would be the beginning of the “Fatiguing of Geoff.”

Getting up early is no problem. It’s the getting to bed early part I can’t hack. Day-by-day that took its toll.

The appearance was Bob’s. I was just an appendage. Still, I was impressed with how he handled himself and the genuine affection of the listeners who came by.

On Sunday’s arrival I had discovered my laptop’s PC card slot was no longer functioning. That meant no Internet! There was, however, an Internet Cafe in the market. This would be my only time online during the vacation.

It’s tough to remember each and every thing we did, and in the proper order, but we visited nearly every inch of the island and its three main towns: Bar Harbor, Southwest Harbor and Northeast Harbor.

We also ate lobster. I’m not talking one meal here. We ate lobster twice each day – lunch and dinner.

Lunch was a lobster roll. Think chicken salad on a hot dog bun, but substitute lobster for the chicken! Dinner was boiled lobster.

It doesn’t take long to understand lobster is a major employer on Mt. Desert Island. It’s not some ‘photo op’ touristy thing. You see men, and at least one woman I saw, scurrying about on stubby lobster boats nearly every time you see water.

Lobster buoys, the makings of the prototypical Downeast Maine photo, are everywhere. Yes, they’re hung on walls and piled on docks, but any stretch of water deep enough for lobsters has hundreds, sometimes thousands of traps marked with buoys.

Though surrounded by water, Mt. Desert Island is not a bather’s paradise. The water is too damned cold, even during the height of the season, when it’s in the low 50&#176s!

Even if the water was warmer, there is only one sandy beach – Sandy Beach! The rest of the coast is speckled with large rock outcroppings, and crashing surf.

We spent part of one afternoon at Sandy Beach and Thunder Hole – both are in Acadia National Park. Thunder Hole is a natural rock formation which, when conditions are right, produces 30-40 foot tall columns of sea spray accompanied by thunderous booms.

Though Hurricane Florence was passing off to the east, and we came before and stayed through high tide, Thunder Hole was silent.

On Wednesday, our last day, we took the mail boat past the Bear Island Lighthouse to Islesford on Little Cranberry Island. This tiny community has a permanent population of 75.

At first, I thought it was neat to be an interloper in their little society. Then I thought, do they feel as if they’re zoo animals on display? Wherever reality lies, I felt welcome and I loved the island!

It is small enough to transverse on foot. Bob and I followed an unmarked road to a lonely stretch of rocky beach. We turned around and walked, cross island, to an art gallery.

It didn’t take long to figure out there was something strange about the island’s vehicles. Most homes had a car or truck parked outside – a very old car or truck.

When the island’s tiny, your car’s engine will never wear out. However, the exterior is another story. Exposed to salt air 24/7/365, the finish dims and sometimes rust pokes through.

This was a great trip with a great friend – a guy I met my first day as a professional broadcaster, over 35 years ago.

The trip itself was better than the sum of its parts. Yes, Maine is spectacularly beautiful – possibly the most beautiful place I’ve ever been.

It was more beautiful because the Sun was strong each day, the temperatures mild, the stars very bright. I might not have enjoyed it as much if it hadn’t cooperated with me. Still, that’s an outcome I didn’t have to worry about.

I shot over 1,000 photos on this trip. Some of them illustrate this entry. There are nearly 180 more in my online photo gallery. I hope you get a chance to take a peek.

My Trashy Story

Every week, on Friday, our trash goes to the curb. Every other week it’s supposed to be accompanied by recycling. It doesn’t work that way in our household.

Whether it’s our distance from the curb or the amount of recycled newspapers we have (we subscribe to both the New Haven Register or New York Times) or maybe all the boxes we get because of online shopping, going to the curb bi-weekly doesn’t work. So all of this recyclable material piles up in the garage. A few times a year we stuff it into the SUV and I drive it to the transfer station.

Transfer station, what a lovely phrase. It’s so much more genteel than town dump.

I drove up to the transfer station this morning only to find the new policy – no newspapers. I had an SUV full of recyclables, and of course, the supermarket bags of newspapers were on top!

I unloaded the 20 or so bags of newspapers to get to the cardboard and other material underneath. At this point the transfer station folks took pity on me and found a place… a transfer station loophole if you will… that allowed me to drop the papers off. From now on it’s newspapers to the street, I suppose.

I want to be a good citizen, but it is increasingly difficult to follow the rules. In fact, it would be much easier to hide the newspapers and cardboard and bottles with our weekly trash. I’m sure a lot of people do just that. It also always strikes me as a little ironic that the two most talked about recycled products are made from sand (glass) or grow on trees (paper).

I know this is supposed to be good for the environment, and I’m for that. But, is it really? Is this just a feel good exercise with no payoff… or negative payoff?

From “Recycling Is Garbage” – New York Times Magazine, June 30, 1996:

Every time a sanitation department crew picks up a load of bottles and cans from the curb, New York City loses money. The recycling program consumes resources. It requires extra administrators and a continual public relations campaign explaining what to do with dozens of different products — recycle milk jugs but not milk cartons, index cards but not construction paper. (Most New Yorkers still don’t know the rules.) It requires enforcement agents to inspect garbage and issue tickets. Most of all, it requires extra collection crews and trucks. Collecting a ton of recyclable items is three times more expensive than collecting a ton of garbage because the crews pick up less material at each stop. For every ton of glass, plastic and metal that the truck delivers to a private recycler, the city currently spends $200 more than it would spend to bury the material in a landfill.

I don’t know what to think. I want to do what’s right, but I am really not sure. Until I know otherwise, I will follow the rules.

In the meantime, part of our recycling life at home will have to change. Newspapers to the curb. I can hardly wait for the first really big rain on a Thursday night.

Continue reading “My Trashy Story”

I Like Chicago

My experience in Chicago is very limited. Years ago I had been here briefly for my niece’s bat mitzvah. There was no traveling into town – I stuck to the ‘burbs. This trip will be very different.

Our bumpy flight let up for a while, and then we headed groundward. I had my headphones on, listening to air traffic control. As Chicago’s tower gave out landing instructions, the wind gusts hit 37 knots or 43 mph.

When the wind blows that fast, it is never steady and it’s hardly ever directly down the runway. I watched as our wings bobbed up and down. Flying slower, preparing to land, a plane becomes less aerodynamic. This was a difficult landing and the crew up front was earning their pay.

We had met up with our two counterparts from Springfield. No one had checked bags so it was directly to a cab. The three of them climbed in the back while I took the front passenger seat. The seat itself resembled my apartment as a bachelor (minus the mushrooms growing through the bathroom floor).

Our driver was a round faced man with lots of facial hair and a ready smile. After deciding which Hyatt we were at, we were on the road.

I snapped a few shots through the window. He could see I was a little obsessed, so when I saw a car alongside with a particularly apropos license plate, he rolled my window down so I could get a better shot.

As the expressway let out into a city street he pointed to a McDonald’s, taking up what looked like an entire city block. The world’s busiest McDonald’s he said. Who I am I to dispute that?

Check in at the hotel was easy. I am up, just above the 20th floor. My room with single king size bed is nicely sized. There is free high speed Internet access.

My window looks directly across a courtyard to a boxy glass clad office building. I spent a few minutes looking at the people working across the way, wondering what it was they were doing. I’m sure they spend a significant amount of time looking back at what the people are doing here in the hotel. Use your imagination.

We were hungry and set out for lunch. Walking is the best way to see a city. Hopefully someone will explain it to me, but Chicago’s downtown has a very distinct architectural style. There is very detailed masonry seen on many buildings. Often buildings top out with interesting touches, as opposed to a flat roof on a tall building. I’m going to add a photo gallery as there are too many shots to have here on the blog.

We crossed the Chicago River over the Michigan Avenue Bridge. The Chicago River is about as wide as a good sized city street. The natural banks no longer exist. The river is now an glorified canal. If there is traffic on the river, I didn’t see it, though the bridges are draw bridges.

Across the river I discovered a Chicago of double decker streets. Again, this is something I am discovering, but it is probably quite well known. By double decker, it is as if someone decided the city was too busy so they built another one on top of the first. There are streets under streets. Intersections exist under intersections with traffic lights and sidewalks and shops. I’ve never seen anything like it.

While walking in the subterranean world we went past a true cultural icon, The Billy Goat Caf

Very Special Burger

I work in New Haven, Connecticut. It is a smallish city – just a bit over 100,000 people. The downtown, though decimated by years of decay and neglect, is starting to show some bright spots, including restaurants and residents.

Yale University shares land with New Haven – not much else.

For a small city, New Haven has a lot of history. Our current president was born here (though he hides it well – claiming to be a Texan). He and his predecessor went to school here. The cotton gin, first assembly line using interchangeable parts, telephone switchboard and phonebook, Erector Set and Lionel trains all originated in New Haven.

However, if you were to ask a native New Havener which first was most important… it would be none of those. That’s because New Haven is the birthplace of the hamburger.

How weird is that?

There’s a legend… and it’s probably true… but I’ll leave that to the proprietors of the place where I had dinner tonight, Louis Lunch.

Louis’ (pronounced Louie’s) is a tiny place, so well hidden that I had driven by it hundreds of times over the last 20 years and had never seen it! The walls are brick. The booth I sat in was minuscule with carving on the wooden table (the same kind of carving often left by students on their schoolroom desks). Sitting against the outside wall I easily felt a cold draft against my legs.

The action at Louis’ takes place behind the counter, where burgers are broiled vertically, over an open flame, in three cast iron grills. The grills themselves are ancient – actually dating from the 1890’s!

You can have onions, cheese and tomato, but no ketchup! No French Fries either. At Louis’ it’s their way or no way, and that includes toast, not a bun.

There are two reasons Louis’ is still around. First, it’s the burger, of course. It is unbelievably tasty. Second, and more important, Louis’ is an anachronism. In this Wal-Mart, McDonald’s, Amazon.com world, Louis’ operates without consultants and accountants and p.r. flacks. There aren’t rounding errors or spoilage. Each individual burger counts.

I’m amazed it took me 20 years to get there.

Blogger’s note: I have no clue where, when, or even whether to use an apostrophe when referring to Louis’. If you’re an etymologist, my apologies in advance.

Silence of the Litigants

This morning, The New Haven Register reported the story of a man who claimed employment discrimination against McDonald’s. He contended he wasn’t hired because of his size.

I’m not going to comment on the specifics of the case, because I just don’t know them.

What did come out in this case, as it does in so many others, is the settlement has been sealed. To quote the attorney for the plaintiff in The Register, “This matter has been resolved amicably, and without further litigation. The terms of the settlement are confidential, and both parties are prohibited from discussing the terms of the settlement.

It seems to me, and I’m certainly not a lawyer, that settling charges of discrimination without revealing the settlement shortchanges the rest of us who might benefit from hearing about the actual practices of the defendant. Did McDonald’s discriminate? Did the plaintiff fold under overwhelming odds? Are there others, under similar circumstances, who might benefit by knowing what went on and who got what?

Isn’t the press being used when litigants are willing to talk only until they get what they want?