About The Big Bing Rumor

How is this not restraint of trade?

Briefly–I’ve seen lots of posts suggesting Microsoft’s Bing might pay News Corp (Rupert Murdoch) to let them index News Corp sites with the proviso they don’t allow Google to do the same.

How is this not restraint of trade?

1 thought on “About The Big Bing Rumor”

  1. Not all restraints of trade are illegal. Commerce is rife with exclusive distribution deals. Take the television biz for example. Are the syndicators of Seinfeld restricted from delivering the show to more than one station per market?

    Without exclusive distribution, how would franchising work? Exclusivity could be the only route for valuable content to retain said value.

    This is not anti-competitive. If NewsCorp’s content is that valuable, Google could name a price.

    It goes without saying that is only IMHO.

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