Are there enough drug commercials on television? I can’t turn on the set without seeing happy people conquering life altering problems.
If your drug is aimed at a subset of a subset of a subset of humanity how many pills can you sell? How can they afford this advertising? It’s not volume!
The specialized drugs you see advertised on TV are there because their list prices run in the tens of thousands of dollars per year.
There’s a new one for excema which caught the Times’ attention.
The drug, to be called Dupixent, will carry a list price of $37,000 a year, a hefty price tag for patients who are increasingly being asked to pay a larger share of the drugs they take. Still, its price is a bit lower than many other commonly used biologic drugs, such as Humira and Enbrel, that treat other skin diseases. – NYTimes
Humira and Enbrel are on TV all-the-time. That’s because they cost around the same as a baby Lexus.
Here’s the law we need. Every commercial for a drug must carry the list price in the same typeface and style used by the most prominent text in the ad. It must be on long enough to be comfortably read.
It seems silly that the United State government, probably the largest purchaser of drugs in the world, gets the worst of all deals. You’re on the hook for me through Medicare. You’re being taken to the cleaners.