Helaine and I are Phillies fans. With the baseball season starting soon (it’s already started for the Yankees and Devil Rays – in Tokyo) I set out to buy the Major League Baseball online package. This is something we’ve done in the past.
You plunk down your money and get a subscription – either the radio play-by-play to all the games of one team, all the teams, or a video package. The amazing thing is watching or listening on your PC. The quality is quite good.
There are all sorts of pricing arrangements. If you go to the Major League Baseball website, the advertised price is $14.95 per month, or $79.95 for the season, for video (and not all games are available as video), or $19.95 per month and $99.95 per season for radio and TV.
So far, so good. MLB has the rights, and they can charge what they wish.
At the bottom of the page, next to a small MSN logo, is this text: “MSN Premium subscribers get MLB.com All Access with your subscription.”
I went to MSN’s website, and here’s what I found there: “All new or existing MSN Premium members receive MLB.com All Access, which includes MLB.TV and MLB.com Gameday Audio.” The price, $9.95 per month, with three months free!
This doesn’t make any sense to me, but I signed up anyway.
Quite honestly, I wouldn’t sign up for MSN if they gave it away free. There is some software in the deal and better access to some of Microsoft’s services, but nothing I really want.
I guess if I were a marketing major, or Bill Gates, a lightbulb would turn on above my head and the reason for this pricing arrangement would become crystal clear. I am neither… obviously.