Oh Google, you’re like a god to me.
No, seriously. For this and most other websites, Google controls who lives and dies. Isn’t that part of God’s job description?
Google drives the Internet. The percentage of Internet hits that can be directly credited to Google is mind boggling. Google has made finding the obscure simple.
The whole concept is Earth changing. Think about it. In a few seconds you can find the 2nd male lead from an obscure 60s sitcom. Are there facts more esoteric or more well hidden? Without Google (and to a much lesser extent, the other search engines), there’d be no way to find them.
Unfortunately, that means when you’re on Google’s shit list, you’ve got real Internet trouble.
Five months or so since hackers broke into this site, I still feel the results. My traffic is way off. Today is a good day and it’s about half of what it was.
I’m no more self absorbed and boring than I was five months ago. It’s got to be their fault!
Even today, Google’s webmaster tools tell me geofffox.com’s most important keywords are:
Those words have been gone since January!
Google is a lot slower than you’d think. Pages are indexed quickly (I have posted an entry and found it on Google 20 minutes later), but integrating data from a site into more complex search results takes time. And as its computers decide how to value what I’ve written, Google’s opinion of me reflects its mistaken belief I’m some sort of outlaw.
It might have been worse. Since the break-in this blog has been more finely tuned to reflect what Google expects from a valuable site. Over the long run, that should matter for something.
I’m not sure why traffic is important to me, but it is. My income from this site is pennies a day. Actually, revenue has fallen much faster than traffic, an understandable effect of fewer search engine referrals.
Bottom line, the whole hassle since January continues and continues to be frustrating.