In today’s mail, solicitations from John McCain and Barack Obama. They’re both looking for money. There’s a surprise.
They both started their letter, “Dear Friend.” That gives me the opportunity to tell anyone reading, I find that particular greeting to be, on its face, insincere. In many ways, it reminds me of how President Clinton called Monica Lewinski “kiddo.” We all know how that turned out.
I am surprised to see hardly any difference in either envelope. Both make points by underlining and bolding words (in one case, Obama does both simultaneously) in their text presentation.
Check boxes for contributions start at $25 for McCain and $35 for Obama. I assume that extra ten spot is based on research which shows there’s little extra resistance to the extra $10. In other words, those who give $25 would probably give $35.
Each envelope had a four page letter, postage paid return envelope, contribution form and in Obama’s case, single sheet glossy brochure. That implies research in fund solicitation is mature and both sides know the shortest route to my dollars.
In my moments of daydreaming, I have pondered running for political office some day. I’m just not sure how I could get past the fundraising part, which I find unappealing, but know is necessary.